PARTNERSHIP BETWEEN LAUREUS AND MERCEDES-BENZ LAYS FOUNDATIONS FOR DEVELOPMENT OF YOUNG PEOPLE THROUGH SPORT IN CHINA

  • Laureus aims to support 150,000 children and young people in China
  • ‘We are very confident that, with the support of Mercedes-Benz, this Foundation will be a great success in this great nation’ – says Laureus World Sports Academy Chairman Edwin Moses

SHANGHAI, April 15, 2015 - A partnership between Laureus and Mercedes-Benz will bring about the development of the Laureus Sport for Good Foundation in China, benefitting hundreds of thousands of young people throughout the country.
On the eve of the 16th annual Laureus World Sports Awards in Shanghai, the announcement lays the foundations for the development of young people through sport in China. This will mark the first steps towards the creation of the first national Laureus Sport for Good Foundation in Asia.
With the support of Mercedes-Benz, the Laureus Sport for Good Foundation in China will target the improvement of the quality of physical education for young people across the nation. Through the core projects such as the Laureus Leaders Programme and the Hope School Sports Training Inititaive, the Foundation will reach out to 150,000 young people. We will train over 1,000 PE teachers at Hope Schools nationwide by late 2016, covering 129 schools, thereby improving the quality of physical education for young students.
Dr. Edwin Moses, Chairman of the Laureus World Sports Academy, welcomed the announcement ahead of the Laureus World Sports Awards. He said: “As Laureus' global partner, Mercedes-Benz has been supporting us in our Sport for Good programmes around the world. China has a long history in sport. We expect to employ our unique expertise as an international sport charity to contribute to China's use of sports for youth development. We are very confident that, with the support of Mercedes-Benz, this Foundation will be a great success in this great nation. And will contribute much to our international work.”
Mr. Hubertus Troska, Chairman and CEO of Daimler Greater China, said: "As a founding partner of Laureus, Daimler fully recognizes and supports its practice of promoting social development, addressing social problems and giving teenagers in trouble the opportunity to change their lives through a range of sports charity programmes. Over the past 15 years, our 150 sports charity programmes worldwide have benefited over millions of juveniles and children."
The Laureus Sport for Good Foundation uses the positive power of sport to tackle society's most pressing challenges around the globe, supporting projects on every continent. Laureus currently supports more than 150 projects around the world which have helped to improve the lives of millions of young people.
Projects worldwide striving to improve the lives of hundreds of thousands of individuals are supported by the Global Foundation and a growing network of subsidiary National Foundations. Laureus in China will join a growing family of Laureus National Foundations in Argentina, Germany, Italy, South Africa, Spain, Switzerland, The Netherlands and the United States.

About Us

Laureus is a universal movement that celebrates the power of sport to bring people together as a force for good. Laureus is composed of three core elements - the Laureus World Sports Academy, Laureus Sport for Good and the Laureus World Sports Awards - which collectively celebrate sporting excellence and use sport as the means to promote social change. The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, he said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can create hope where once there was only despair.” This has become the philosophy of Laureus; the driving force behind its work. The members of the Laureus World Sports Academy are: Giacomo Agostini, Marcus Allen, Franz Beckenbauer, Boris Becker, Ian Botham, Sergey Bubka, Cafu, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Yaping Deng, Marcel Desailly, Kapil Dev, Mick Doohan, David Douillet, Rahul Dravid, Luis Figo, Emerson Fittipaldi, Sean Fitzpatrick (Chairman), Dawn Fraser, Cathy Freeman, Tanni Grey-Thompson, Marvelous Marvin Hagler, Mika Häkkinen, Tony Hawk, Maria Höfl-Riesch, Mike Horn, Miguel Indurain, Michael Johnson, Kip Keino, Franz Klammer, Tegla Loroupe, Dan Marino, Yao Ming, Edwin Moses, Nawal El Moutawakel, Li Na, Robby Naish, Ilie Nastase, Martina Navratilova, Alexey Nemov, Jack Nicklaus, Brian O’Driscoll, Alessandro Del Piero, Gary Player, Morné du Plessis, Hugo Porta, Carles Puyol, Raúl, Steve Redgrave, Vivian Richards, Monica Seles, Mark Spitz, Sachin Tendulkar, Daley Thompson, Alberto Tomba, Steve Waugh, Katarina Witt, Li Xiaopeng and Yang Yang. The Laureus Academy Members volunteer their services as global ambassadors for Laureus Sport for Good, which was set up to promote the use of sport as a tool for social change. Laureus Sport for Good addresses social challenges through a worldwide programme of sports related community development initiatives. Since its inception, Laureus has raised over €100 million for projects which have helped to improve the lives of millions of young people. The mission of Laureus Sport for Good is to use sport as a means to combat some of the toughest social challenges facing young people today such as violence and crime, discrimination, unemployment, lack of education and health threats including HIV/AIDS and obesity. The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year. The winners are selected by the ultimate sports jury – 60 members of the Laureus World Sports Academy, the living legends of sport honouring the great athletes of today. The Awards are presented at an annual Awards Ceremony, attended by global figures from sport and entertainment, which is broadcast to 160 countries and territories. The Awards continue to support Laureus Sport for Good by showcasing the incredible work it does with athletes and partners to transform the lives of individuals and promoting to a global audience the power of sport as a development tool to combat challenging social issues. Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz and IWC Schaffhausen. Mercedes-BenzMercedes-Benz is the inventor of the automobile – and has been passionately shaping its future since 1886. As pioneers in automotive engineering, it is both our inspiration and responsibility to continue the tradition of the brand with trailblazing technologies and high-quality products. Like no other trademark in the automotive world, Mercedes-Benz appeals to both the hearts and minds of its customers. We give our very best for customers who expect the very best. Since the founding fathers Gottlieb Daimler and Carl Benz, our corporate history has been one of innovation and pioneering achievements. Many technical innovations that are nowadays standard in automobiles first entered the market in a Mercedes-Benz. This is the basis for our claim to leadership in automotive engineering. The brand stands for Modern Luxury, and enjoys an outstanding reputation for quality, safety, comfort, design and comprehensive, sustainable mobility. IWC SchaffhausenWith a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people and maintains partnerships with organisations dedicated to climate and environmental protection.

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