Framfab Appointed as European e-Marketing Agency by Sara Lee International

Sara Lee International has signed a Master Agreement with Framfab as its e-Marketing agency for their European Businesses

The master agreement covers the full range of Framfab’s services from online advertising campaign creation and designs thru to building individual brand experiences online, and encompasses Sara Lee International’s major brands, Douwe Egberts, Pickwick, Senseo, Kiwi, Ambi Pur and Sanex. Regarding online media buying Framfab will work closely together with the media communications specialist OMD who has been appointed as Sara Lee International’s off- and online Media Buying Agency in Europe. Sara Lee International has been reviewing its online activities over the past years and has decided that its needs can be best met by working with Framfab as their international partner. Their business objectives have led them to more centrally co-ordinate and align online activities for the major brands. The newly signed Master Agreement will intensify the cooperation between both parties and will achieve mutual business benefits including online advertising, international campaign execution, higher efficiencies and speed to market as well as overall cost benefits. “We are of course extremely excited about the new possibilities that arise for both Framfab and Sara Lee as a result of the new agreement. As a full service provider it allows us to implement strategic insight, digital marketing and transactional solutions across Sara Lee International’s multiple brands and international markets”, says Steve Callaghan, CEO of Framfab.