Framfab behind Innehållsbolaget

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Framfab behind Innehållsbolaget Framfab is starting Innehållsbolaget IB AB, together with co-founders Anders Lenhoff and Dan Ola Holmsand. Innehållsbolaget is a concept and production company for moving pictures on both TV and the Internet. The company will thereby strategically fit into Framfab's already existing offer in this business, managed from the LT6 office in Gothenburg, Sweden. Despite the Internet, there's still nothing that compares to the impact of TV and movies. Some shows on the television might have an audience of 30 percent of the population, and immediately become strong brands. One single movie can get 100 million people paying to see it. Thanks to broadband the impact of moving pictures is coming to the Internet. In a broadband environment practically anyone can start his own global "TV station" - and it will be the websites with the best content that will get the most viewers. IB will develop and produce cutting-edge content for both today's TV and web, and in different media combinations. IB will produce traditional TV with web applications, and full media sites for broadband-internet, focusing on moving pictures. Anders Lenhoff is producer and director with long experience from TV. Among other things he has been producer for the first season of the successful Swedish TV show "Expedition: Robinson". Dan Ola Holmsand has among other things been the editor-in-chief of the financial magazine Affärsvärlden and the man behind the magazine's website afv.se. For further information please contact: Ola Kallemur, Press Relations Manager Framfab, +46 8 545 258 06, +46 709 41 21 11, ola.kallemur@framfab.se, Anders Lenhoff, +46 8 4100 16 01, anders.lenhoff@innehallsbolaget.com Dan Ola Holmsand, +46 8 4100 16 02, dan.ola.holmsand@innehallsbolaget.com Framfab's business concept is to create new business for the network economy through strategic advice and digital services. Framfab today has 2,050 employees in 53 offices in Denmark, France, Italy, the Netherlands, Norway, Great Britain, Sweden, Germany and USA. Our clients include 3M, AstraZeneca, AXA, Bosch, Electrolux, Ericsson, Expressen, France Telecom, IKEA, International Red Cross, le Groupe Pernod Ricard, Nike Europe, SAAB Group, Tele Danmark, Vattenfall, Volvo Car Corporation and Volvo Group. Framfab is listed on the Stockholm OM Stock Exchange "O" list. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/05/11/20000511BIT00460/bit0001.doc http://www.bit.se/bitonline/2000/05/11/20000511BIT00460/bit0002.pdf