Framfab behind Nike's major web venture
Framfab behind Nike's major web venture Today, Nike launches its major web venture inviting European football fans to its new www.nikefootball.com web site. The web site, which has been produced by Framfab, will be launched simultaneously all over Europe. The web site will be presented in eight languages - English, German, French, Spanish, Portuguese, Dutch, Italian and Swedish. Months of work lie behind the production of the web site, which has been organised from the Framfab office in Copenhagen. The campaign will be one of the most ambitious cross media initiatives seen so far. It involves over 500 Internet cafes, stadium advertising, both the Niketowns in Europe and a huge TV commercial campaign. The web site includes features such as live chats with some of Europe's most popular football players, a description of the new gear and a new game built on the same theme as the commercial. The combination web site/commercials gives Nike a unique chance to communicate with football fans. The web will continue its affiliation with Nike's offline communications, allowing fans to immerse themselves in the world of football. Jonas Birgersson, CEO Framfab, is proud that Nike Europe has chosen Framfab as its strategic Internet partner. "Nike is one of the biggest and most exciting brands in the world and I am very pleased that Framfab has been entrusted with participating in and further strengthening Nike's trademark", says Jonas Birgersson. For further information please contact: Tim Frank Andersen, Vice President International Sales Framfab, +45 20 12 84 22, tfa@framfab.dk Lars Bastholm, Creative Director Framfab, +45 39 16 29 53, lb@framfab.dk Ola Kallemur, Press Relations Manager Framfab, +46 709 41 21 11, ola.kallemur@framfab.se Framfab's business concept is to create new business for the network economy through digital and interactive services. Framfab today has approximately 1,700 employees, divided among 41 offices in Borås, Cologne, Copenhagen, Gothenburg, Hamburg, Helsingborg, Halden, Linköping, London, Lund, Malmö, Oslo, Palo Alto, Paris, Rome, Skövde, Stockholm, Sundsvall, Uppsala, Västerås and Växjö. Among our clients are 3M, AstraZeneca, AXA, Bosch, Electrolux, Ericsson, Expressen, France Telecom, IKEA, International Red Cross, le Groupe Pernod Ricard, SAAB Group, Tele Danmark, Vattenfall, Volvo Car Corporation and Volvo Group. Framfab is listed on the Stockholm OM Stock Exchange "O" list (ticker FTID). ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/04/05/20000404BIT01190/bit0001.doc http://www.bit.se/bitonline/2000/04/05/20000404BIT01190/bit0002.pdf