Framfab Denmark, an LBi agency, wins a Eurobest Grand Prix

Developed for Nike Football, “The Chain” has won another of the industry’s most prestigious awards. Earlier this year, Framfab Denmark received Gold awards from EPICA, LIAA and Cannes. Now it has ended the year on a strong note by winning a Eurobest Grand Prix in the Interactive category.

According to the jury, ”The Chain was a single work that really stood out and a simple idea where the visitor interacts with the brand.”

Probably the longest football film in the world, ”The Chain” was created by splicing together contributions by various users such that the ball is passed from one to the other. The result is a demonstration of ingenious football techniques from every corner of the globe.

See "The Chain" for yourself at http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,en,0;chainmix