Framfab Denmark wins Film Silver Lion in Cannes

Framfab Denmark finished this year’s award show in Cannes by winning a Silver Lion in the Film category. Last week, the agency won two Gold Lions in the Cyber category.

The winning entry was the much talked about ”Crossbar” film featuring Ronaldinho – the same film that took gold for viral marketing last week. See the clip: http://nikefootball.nike.com/nikefootball/tiempo/viral/ The ”Crossbar” film was launched digitally and existed as a viral clip on the net for a long time. Later it was shown in public places like the Camp Nou in Barcelona. Public screening is one of the three criteria for submission to the Film category in Cannes. ”Crossbar” is the first entry Framfab Denmark has submitted for the Film category in Cannes.