Framfab Leads the Way

Volvo Trucks has assigned Framfab to design its Internet launch in 31 European markets. The innovative launch site will lead the way in the industry as Framfab produces and rolls out Volvo Trucks communication for the European Internet market.

Framfab's task has been to produce a launch site with emotional appeal and to update the Volvo Trucks marketing company sites. A total of 31 European markets have been included. On September 8, 2005, Volvo Trucks launched its next generation Volvo FH and Volvo FM models. The launch site was rolled out in 21 of the 31 markets on the same day. The launch of the new models reinforces the strong position that Volvo Trucks already commands in Europe. The launch site describes how the models are positioned in the market and their intended range of use. The visitor literally sits in the front seat of the truck and can choose among various settings in which its characteristics and benefits are clearly evident. Give it a try: http://apps.volvotrucks.com/launch/fhfm/corporate/ “The site that we have designed this time for Volvo Trucks is based on a powerful visual concept,” says Hans Jonsson, Key Account Manager at Framfab. “Advanced 3D technology and programming have enabled us to create a user experience that is unique to more than just the truck industry.” The project is one in a long, extensive series of cooperative ventures between Framfab and Volvo Trucks since 1998. The launch marks Framfab's fourth consecutive production and rollout of Volvo Trucks marketing communication in Europe.