Framfab|Paregos help Bredbandsbolaget with entertainment offering
In the face of stiff competition, Framfab|Paregos has won a contract to develop the concept, design and content of Bredbandsbolaget's expanded entertainment offering. Bredbandsnöje, the new portal, will gather all of Bredbandsbolaget's entertainment-based services in one place.
The portal, which has no previous counterpart, will be integral to Bredbandsbolaget’s expanded offering. Greater access to genuine broadband is a catalyst and precondition for the entertainment project. "As a leading broadband provider, our long-term goal is to be associated with these kinds of entertainment services," says Lars Andersson, Sales and Marketing Director at Bredbandsbolaget. "Framfab|Paregos has demonstrated an impressive ability to customise its solution to the needs of our customers." Along with the launch, Bredbandsbolaget is expanding its service offering in games, music, film and television. The purpose of the portal is to gather together and display the services in a way that is both entertaining and instructive. "We have struck a careful balance between the need to inform and entertain users," says Daniel Ilic, Content Director at Framfab|Paregos. “The combination of animation, film, specially composed music and intelligent content does justice to Bredbandsbolaget’s services and offers a pleasing experience.” The solution is based on a dynamic fundamental structure, giving Bredbandsbolaget the flexibility to easily change and replace the information that appears on the portal. "We also designed a strong banner concept to attract people to the portal," says Paul Collins, Creative Director at Framfab|Paregos. "Users can interact directly with the banner and choose the kind of entertainment they like." In addition to games, music, film and television, the portal also offers online photo and storage capacity. Each category will eventually be expanded to include additional content and services. Take a tour of your own at www.bredbandsbolaget.se/bredbandsnoje