Framfab starts a European chain of advertising agencies

Framfab starts a European chain of advertising agencies Internet company Framfab is continuing its aggressive expansion strategy. As a step on the road to a European chain of advertising agencies, it has acquired the successful Danish advertising agency Halbye, Kaag & Partners. Framfab's expertise in on-line marketing and developing digital business strategies combined with Halbye, Kaag & Partners' experience of international campaigns provides the ultimate service for companies lookingto market products, opinions or activities on the net. This gives Framfab a unique opportunity to handle the entire marketing process and to create campaigns and activities which combine and integrate off and on- line activities. "The acquisition of Halbye, Kaag & Partners is part of the work to create a solid network of strong players in the area of off-line advertising. Framfab's Internet expertise and Halbye, Kaag & Partners' advertising skills also provide an extremely exciting business model to work on," says Tim Frank Andersen, vice president of International Sales & Marketing Framfab. Since the beginning of 1998 Halbye, Kaag & Partners has almost exclusively created international campaigns and has a solid position in the Danish market. The company employs a staff of 11, with customers including TV2, Stimorol, Spies, Anders And & Co., Europæiske Rejseforsikring, Nilfisk, Sticks & Sushi and Tholstrup Cheese. The agency will change its name to Halbye, Kaag & Framfab. "We find that customers today require a product which traditional agencies are unable to supply," says Steen Halbye, managing director of Halbye, Kaag& Partners. "At the same time we can see that the net places great emphasis on relevance - something we have also always focused on. What's more the future focus will be on quantification, new media such as broadband and the mobile network, plus a rising demand for individualising messages combined with a much more international market from day one. The combination of skills in the two businesses creates a unique set-up ready for the demands of the future." Work on identifying players in the other European countries will start shortly, so that the company can develop a chain of leading advertising agencies under the auspices of Framfab as quickly as possible. For further information please contact: Tim Frank Andersen, VP International Sales & Marketing Framfab, +45 20 12 84 22, tfa@framfab.dk Steen Halbye, adm. dir. Halbye, Kaag & Partners, +45 33 32 60 31, sh@halbye-kaag-partners.dk Ola Kallemur, Press Relations Manager Framfab, +46 8 545 258 06, +46 709 41 21 11, ola.kallemur@framfab.se, Framfab's business concept is to create new business for the network economy through digital and interactive services. Framfab today has approximately 1,700 employees, divided among 41 offices in Borås, Cologne, Copenhagen, Gothenburg, Hamburg, Helsingborg, Halden, Linköping, London, Lund, Malmö, Palo Alto, Paris, Rome, Skövde, Stockholm, Sundsvall, Uppsala, Västerås and Växjö. Among our clients are 3M, AstraZeneca, AXA, Bosch, Electrolux, Ericsson, Expressen, France Telecom, IKEA, International Red Cross, le Groupe Pernod Ricard, SAAB Group, Tele Danmark, Vattenfall, Volvo Car Corporation and Volvo Group. Framfab is listed on the Stockholm OM Stock Exchange "O" list (ticker FTID). ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/04/13/20000413BIT00180/bit0001.doc http://www.bit.se/bitonline/2000/04/13/20000413BIT00180/bit0002.pdf