Framfab wins in London

Framfab wins in London Yesterday evening Framfab Denmark was awarded one of the prestigious London International Advertising Awards (LIAA). The website that ensured Framfab the award is the Sprite website The Instinct which was awarded the category Beverages. Framfab was also on the shortlist in four other categories. The Instinct site was launched this spring accompanying a TVC. The site is a rather unusual universe where the roles of humans and pets have been reversed. The website was created as a spoof of traditional film sites, and contains elements like interview with the actor in the leading role - a hamster as tall as a man - deleted scenes and a pet mini-human beat box. "The site demonstrates clearly that a good execution of a simple idea is very persuasive. To produce so much fun and entertaining content based on a 30 second TVC shows that Framfab got some very creative people. We are very proud of our campaign and especially our website that supports both Sprite and the launch of Sprite Zero" says eMarketing Manager, Philip Philipson, Coca-Cola Nordic Services A/S. The site was also awarded a bronze lion at Cannes Cyber Lions in June. Check out the site here: www.theinstinct.com For additional information, please contact: Lars Cortsen, Creative Director, Framfab Denmark +45 24 82 27 02, lc@framfab.dk Jesper Kjær-Christensen, Key Account Manager, Framfab Denmark +45 39 16 29 29, jkc@framfab.dk Tobias Bülow, Group Communications Manager, Framfab AB +46 709 41 22 58, tobias.bulow@framfab.se Framfab is a leading European communications specialist in digital media and interactive solutions based on Internet technology. Most of Framfab's customers are large international companies, including 3M, American Express, AXA, Barclays Capital, Cadbury Schweppes, Carlsberg Breweries, the Coca-Cola Company, Danske Bank, DuPont, Ericsson, Hydro Texaco, Kellogg's, Kraft Food International, Nike, Nobel Biocare, Philip Morris International, Philips, Postbank, Rezidor SAS, SAAB, Sara Lee Douwe Egberts, Swedish Match, Vodafone, Volvo Car Corporation, Volvo Group and UBS. Framfab operates in Denmark, Germany, the Netherlands, Sweden, Switzerland, and the United Kingdom. The company is quoted on the O-list, Attract40 of Stockholmsbörsen (ticker symbol FRAM). For additional information, see www.framfab.com. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/11/10/20041110BIT20340/wkr0001.pdf PDF