LBi agency Framfab Denmark scores Hat Trick with EPICA gold win

The football video “The Chain”, created for Nike, scores hat trick when announced the winner of the third golden award this year at one of the most prestigious award shows. This time it’s from the European advertisement journalists’ award show – EPICA – that the LBi agency Framfab Denmark wins gold.

Earlier this year “The Chain” won a Gold Lion in Cannes and gold at London International Advertising Awards. Together with the today’s win in the Online Film category Framfab Denmark scores a hard beaten hat trick with “The Chain” when it comes to prestigious gold wins in one year. By its popularity among users together with today’s hat trick “The Chain” has made it as one of the most creative and popular online initiatives 2006.
“The Chain” is probably the world’s longest football video, and it is still growing day by day. The film is created by contributions from users where one user passes on the ball to the next one. In that way “The Chain” has become an exhibition of football tricks from all corners of the world.

The award show ceremony will take place in Stockholm on 26 January 2007.

See The Chain: http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,en,0;chainmix