LBI wins silver at the European PMC Awards

The online campaign Chatman, which the interactive agency Lost Boys - the Dutch subsidiary in the LBI network - created for the telecom company KPN, has won silver at the PMC Awards. The EACA PMC European Awards rewards Europe's best Promotional Marketing campaigns.

Chatman is a complete mobile wacko, always online and able to communicate. It was the big Dutch telecom company KPN that wanted to stimulate the use of their mobile browser i-mode by offering MSN Messenger on their mobiles. To promote this service Lost Boys created the Hi Bla Bla campaign with Chatman as the main character. It resulted in that over 700,000 people added Chatman as a buddy to communicate with when he took over msn.nl for a day. Meet Chatman your self (in Dutch) on: www.chatman.tv Chatman, that earlier won a gold at the Esprix Awards, the Dutch prize for the best promotional marketing and work, this time got nominated in the category IT, Technology and Telecoms for the PMC awards. Campaigns were judged by the criteria: creativity in communication and media use, innovation, relevancy of the offer in view of the market situation/circumstances as well as results. Visit the EACA PMC European Awards: www.eaca.be/content.asp?content=pmc_awards_new