Le Mystère & Charla Krupp Partner to Create a Guide to the Ultimate Bra Wardrobe

Intimate apparel leader, Le Mystère lingerie and style expert Charla Krupp partner to produce an educational bra fit tip video

New York, NY Fall 2011: It’s no secret that Le Mystère’s philosophy is “All About Fit”. The brand is built on the premise that the fit of a bra can truly change the life of a woman. By incorporating this fit approach to the design technique, Le Mystère has become a leader in the intimate apparel industry by providing something for every woman. Whether it’s a seamless basic, a sculptural t-shirt bra or a full figure style, Le Mystère offers the key pieces for every woman’s bra wardrobe no matter what the size.

Building on this established reputation, Le Mystère felt it time to create an educational video for its customers highlighting important fit tips as well as the necessary bra styles that every woman should own. In order to incorporate fabulous styling advice into the video, Le Mystère was excited to partner with style expert Charla Krupp, the New York Times best selling author of How Not to Look Old and How to Never Look Fat Again.

Both Charla and Le Mystère share the same philosophies about the importance of being bra fit and wearing the right styles for your body type. As mentioned in both of Charla’s bestsellers, Le Mystère offers some of the best bras out there or as she refers to them as “Brilliant Buys”. The video will highlight these “Brilliant Buys” in addition to lending fit and styling tips that every woman should know.

Le Mystère’s video will run on the lingerie floors of national retailers, e-commerce sites and fine boutiques beginning October 2011. In addition, Charla and Le Mystère will be teaming up for several in-store appearances in the tri-state area during the month of October.

To get your first look at the video, please visit www.lemystere.com.

Heather Patt DeBoer

 917.783.2324

heather@ihpr.us

Tags: