LEARFIELD SPORTS’ PROPERTIES HELP FULFILL SPECIAL SPECTATORS’ WISHES THIS COLLEGE FOOTBALL SEASON

PLANO, Texas (Sept. 9, 2011) – Collegiate multimedia rights holder Learfield Sports recently formed a partnership with Special Spectators, a non-profit organization that creates magical days for seriously ill children and their families at sporting events across the U.S. Learfield Sports’ collegiate portfolio of more than 50 schools, conferences and associations has opened up additional possibilities for Special Spectators’ Founder and Executive Director Blake Rockwell to create these one-of-a-kind experiences for children and their families who undergo daily, critical medical treatment.