First UK electronic cigarette shop for Liberro

Aspiring entrepreneurs Emma and Simon Christou officially opened their first Liberro electronic cigarette shop last week following their online success. They have been selling electronic cigarettes globally through their website www.liberro.co.uk for the last four years and were one of the first companies to introduce electronic cigarettes into the UK.

Liberro’s head office and distribution centre is based in Buntingford and a number of customers regularly visited the unit to purchase electronic cigarettes, so it was a natural progression to open a shop in the area. If successful, Liberro plan to expand by opening more shops throughout the UK.

Councillor and Mayor of Buntingford, Stan Bull, visited the new shop at 59a High Street to toast their success and announce the shop officially open. He commented: “As a retailer in the town for many years and Manager of the Co-op, I’ve never looked back and I support all the retailers in the town. I wish Liberro every success with their new shop.”

“We are delighted with the response that we have had in the last week, since the shop opened,” commented Emma Christou, Managing Director of Liberro. “The awareness of electronic cigarettes is still relatively low and people are not sure what electronic cigarettes are or how they work. The advantage of the shop is that we can give customers the chance to try and test an electronic cigarette and the range of flavoured liquids to see what they like. There are over 50 different flavours, in a variety of nicotine strengths, and these include the more popular flavours of regular and menthol (like traditional cigarettes) and there’s a whole host of fun flavours from chocolate and fruit crush to Eskimo and key lime delight!”

Simon Christou, Chief Executive Officer of Liberro converted from cigarettes to electronic cigarettes when he set up the company and regularly smokes the Liberro Realis and electronic cigars. He comments, “Electronic cigarettes are the perfect alternative to smoking, and they are healthier too, as they contain no tar, tobacco or carbon monoxide, but still provide me with the satisfying nicotine hit that I had with tobacco cigarettes. The flavour of the cigar is just like the tobacco cigars too that I used to smoke and both e-cigs and e-cigars produce a realistic satisfying smoke-like vapour without the traditional cigarette smell or ash. The key advantages are that I can e-smoke in places where smoking is banned, like pubs and restaurants, so I can join in the conversation with friends and family rather than having to go outside – and they are about 70% cheaper than traditional cigarettes too!”

For further information contact:

Julia Girling

Press Officer, Liberro

Tel: 07889 813334

Email:  julia@liberro.co.uk

Notes to editors

Liberro is a leading UK electronic cigarette company that sells disposable electronic cigarettes, starter packs, liquids and consumables through the internet (www.liberro.co.uk).

Electronic cigarettes are a healthier alternative to cigarettes and provide a satisfying nicotine hit, without tar or tobacco, carbon monoxide or additional chemicals found in traditional cigarettes. They can be smoked in the office, car, home or bar because they don’t give off harmful chemicals and they don’t smell like traditional cigarettes. Electronic cigarettes are around 70% cheaper than smoking traditional cigarettes.