Kitvia LifeAssays® new Distributor in France places its first order.

For Immediate Release

Maj 24, 2012

IDEON, Lund ⎯ Kitvia has placed its first order for reference customers and taken the first step in the launch campaign that will continue during late spring/summer.

”During the product and sales training done in France May 15 we decided to do a campaign targeting larger veterinary clinics that will function as our reference customers in France. Through the work we have done together with Kitvia during this spring validating our system and contacts with reference customers in other countries Kitiva now has confidence in LifeAssays® products and I am convinced that we will see a positive development for our products in France. ” says LifeAssays® CEO Anders Ingvarsson

About LifeAssays®. NGM-listed LifeAssays® AB’s business idea is to develop, manufacture and sell diagnostic systems based on the proprietary MagnetoImmunoAssay technology platform. The company goal is to make available a safe and robust system for quick and accurate testing in veterinary medicine. The MagnetoImmunoAssay method is harmless for patients, staff and environment. LifeAssays® technology can be applied in human clinical testing, food industry and Pharmaceutical industry. For more details see www.lifeassays.com

For additional information please contact LifeAssays® CEO Mr Anders Ingvarsson, tel: +46 (0)46 286 54 00 or email info@lifeassays.com