LifeLock Wins Stevie® Awards in Annual American Business Awards℠ for Sixth Consecutive Year

Tempe, Ariz. – (June 20th, 2012)LifeLock, Inc., an industry leader in proactive identity theft protection, won two Stevie Awards at the 2012 American Business Awards Monday night in New York City. LifeLock was recognized by the American Business Awards as the 2012 Company of the Year – Diversified Services and 2012 Marketing Campaign of the Year. This is the sixth consecutive year that LifeLock has won Stevie Awards presented by the American Business Awards, the most of any company in the identity theft protection industry.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to honorees during a gala banquet on Monday, June 18 at the Marriott Marquis Hotel in New York. More than 500 nominees and their guests attended. The presentations were broadcast live by the Business TalkRadio Network.

“Being awarded the “2012 Marketing Campaign of the Year” is both tremendously humbling and extremely motivating,” said Marvin Davis, LifeLock Chief Marketing Officer. “While we have been driven by our goal to maintain the highest standards in quality products, service and culture as a company, this award demonstrates our commitment to telling the identity theft story.”

In 2007, LifeLock received a Stevie Award for the Best Radio Ad or Campaign and in 2008 the Best Magazine Ad/Campaign and Best Radio Ad/Campaign. In 2009, the identity theft protection company received Stevie awards for ‘Best Overall Company of the Year-Up to 2,500 Employees-All Services’ and Best Copywriting. In addition, the LifeLock TrueAddress™ service was named Favorite Service in the first ever People’s Choice Stevie® Awards for Favorite New Products in 2009. In 2010, LifeLock won the Best New Product or Service of the Year Stevie Award for the LifeLock Identity Alert® system. Last year, LifeLock won ‘Marketing Campaign of the Year for the “LockMan – Relentlessly Protecting Your Identity” campaign’ and ‘Customer Service Team of the Year for the Resolution Team’.

“We’re delighted that the first of our two American Business Awards banquets honored so many deserving organizations and executives,” said Michael Gallagher, president and founder of the Stevie Awards. “It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition. We’re looking forward to celebrating other Gold, Silver and Bronze Stevie winners at our new tech awards ceremony in San Francisco on September 17”

In addition to the Stevie Awards, LifeLock was recognized as a Silver Award winner in the following categories:

  • Executive of the Year – Diversified Services (Chairman and CEO, Todd Davis)

  • Maverick of the Year (Chairman and CEO, Todd Davis)

  • Communications or PR Campaign of the Year – Brand/Reputation Management (LifeLock/FBI-LEEDA Law Enforcement Training)

  • Communications or PR Campaign of the Year – Public Service (LifeLock Consumer Education)

  • Most Innovative Company of the Year – Up to 2,500 employees (LifeLock Ultimate)

  • Consumer Advertising Campaign of the Year (LifeLock Relentless Army)

  • Marketer of the Year (Director of Product Marketing, Erick Dickens)

  • Marketing Department of the Year

Details about The American Business Awards and the lists of Stevie Award winners who were announced on June 18 are available at

Cortney Lanik
Media Relations Manager

About LifeLock

A multiple award-winning organization, LifeLock, Inc. has been recognized by Inc. Magazine as the eighth fastest growing private company (2010), by Arizona Corporate Excellence as Arizona's Fastest Growing Company and by the American Business Awards as having the Best New Product or Service of the Year for the LifeLock Identity Alert® system. LifeLock most recently won two Stevie Awards at the 2011 American Business Awards.  LifeLock was recognized for the 2011 Marketing Campaign of the Year – Diversified Services” award for the "LockMan - Relentlessly Protecting Your Identity" campaign.  In addition, LifeLock’s Resolution Team received the “2011 Customer Service Team of the Year” award for its unwavering support of members who have identified issues related to identity theft.

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at


About Us

LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization for two consecutive years, LifeLock has been recognized by Inc. magazine on their annual list of top 500 fastest growing privately held businesses in the United States and by the American Business Awards as having the 2011 Customer Service Team of the Year. In August 2011, Javelin Strategy & Research named LifeLock Command Center and LifeLock Credit Score Manager as “Best in Prevention” in their annual Identity Protection Vendor Report. As of March 2012, ID Analytics, Inc., a leader in enterprise identity risk management – with advanced science – that provides unprecedented visibility into identity risk and credit worthiness, is a wholly owned subsidiary of LifeLock, Inc.