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Cyara Solutions Announces Gold Sponsorship at Genesys G-Force 2016 Customer Engagement Conference

A Genesys AppFoundry partner, Cyara highlights joint solution leveraging industry-leading Genesys Customer Experience PlatformRedwood City, California -  October 3, 2016 – Cyara Solutions, provider of the market-leading omnichannel discovery, testing and monitoring platform which helps enterprises accelerate their delivery of flawless customer experiences at scale, will demonstrate its solutions at Genesys G-Force 2016 , the industry’s marquee customer engagement event now in its ninth year. Taking place October 4-6 at Miami’s iconic Fontainebleau

4C Raises $26 Million in Series C Financing

Funding Round Led by Kayne Partners Demonstrates Commitment to Solving for Multi-screen Media Convergence with Data-driven Marketing TechnologyCHICAGO – September 20, 2016 – 4C Insights, Inc. (“4C”) , a global leader in data science and media technology, today announces the completion of $26 million in Series C financing. The investment was led by Kayne Partners , the growth private equity group of Kayne Anderson Capital Advisors, L.P. , an alternative investment firm managing over $23 billion in assets.

Krux Link Adds Header Bidding Capabilities

New Activation Functionality for Programmatic Transactions Delivers Greater Control and Efficiency to Krux ClientsSan Francisco - September 8, 2016 – Krux, the industry leading data management platform (DMP), today announced the launch of its proprietary header bidding solution. As an extension of Krux Link, and with a foundation in the Krux DMP, this new solution provides unrivalled control, efficiency, and cost savings for connecting data assets with premium media placements. Launch partners for this new solution include companies like Café Media, Penske, Resignation Media, Salary.com,

4C Adds Anupam Gupta to Executive Team as Chief Product Officer

Appointment Addresses Strong Demand for Multi-screen Marketing Solutions as TV and Social Media ConvergeCHICAGO – August 24, 2016 –  4C , a global leader in data science and media technology, today announced it has appointed Anupam Gupta as its Chief Product Officer. The appointment underscores the company’s investment in solutions that meet the growing demand for multi-screen marketing to reach multi-tasking audiences. Gupta will lead the 4C product team to enhance its current software-as-a-service offering and develop new

NextCapital’s Growth Continues with Move to Historic Chicago Monroe Building

Financial Software Company Continues Robust Growth and Attracts Top Regional TalentChicago -- (August 17, 2016) - NextCapital , the leading provider of enterprise digital advice, today announced it has completed its move to its new headquarters in downtown Chicago. As new tenants of the historic Monroe building, the move reflects NextCapital’s robust growth and continued intent to attract top software designers and developers in the region. The company completed an $18 million Series B financing in 2015 and has since been accelerating the expansion of its

Workato Named a Leader in iPaaS for Dynamic Integrations by Independent Research Firm

July 26, 2016 — Cupertino, CA — Workato , a leading enterprise-class cloud integration and automation platform, today announced that it has been named a leader in Forrester Research’s July 2016 report, The Forrester Wave™ iPaaS for Dynamic Integration, Q3 2016. Workato received the top scores in the platform characteristics and cost criteria, and among the highest scores in the revenue growth criteria. The report helps enterprise architecture professionals make the right choice for dynamic integration, connecting systems-of-engagement to systems-of-records.

4C Appoints Kevin Kearns as Chief Revenue Officer

New Position to Help Company Meet Growing Global Demand for Multi-Screen Media SolutionsCHICAGO – July 6, 2016 – 4C (www.4Cinsights.com), a data science and media technology company, today announced it has hired Kevin Kearns as its first Chief Revenue Officer (CRO). The creation of the new position was necessary due to 4C’s robust growth in recent years and expansion after its acquisition of global TV monitoring network, Teletrax, last year. As CRO, Kearns will lead a team of 50 global employees and manage the company’s overall revenue targets across all products. Kearns will also play a

4C Selected as Snapchat Partner to Help Brands Deliver Snap Ads

Later This Year Brands Will Be Able to Leverage 4C Data Science and Media Technology for Activation of Snap AdsChicago – June 13, 2016 – Today 4C (www.4Cinsights.com), a data science and media technology company, announced that it has been named as a Snapchat Partner. As a partner, 4C will begin developing new functionality within its software solutions that when available will be used to help brands engage their most valuable audiences with Snap Ads.  Snapchat is one of the most sought-after platforms for advertisers given its 100+ million daily active users and 10+ billion daily video

4C University Helps Marketers Master Planning, Buying and Measurement Techniques Across TV and Social Media

Education Program Delivers SaaS Training for 4C Clients to Inform Strategy and Best PracticesChicago – June 9, 2016 – 4C (www.4Cinsights.com), a data science and media technology company, has launched 4C University (4CU), a web-based learning program. 4CU offers on-demand classes to brands, agencies, and media owners who wish to become formally trained in the 4C product suite and gain institutional knowledge across TV and social media. 4C clients who have earned 4CU certification badges include Amnet, Conversant, Coegi, DigitasLBi, Infectious Media, MEC, Mediavest, Performics, Spark,

Krux Unveils Data Science as a Service Platform at Data Matters 2016

DSaaS Provides Companies with Scalable Turnkey Data Science ResourcesSan Francisco – May 27, 2016 – Krux, the leading provider of technology solutions for the Intelligent Marketing Hub, today launched its Data-Science-as-a-Service (DSaaS) offering, an extension to Krux's platform that enables developers, service providers, and data analysts to harness machine learning and data from Krux's cloud to create more valuable insights, services, and applications. Krux CEO & co-founder Tom Chavez unveiled the new offering during his keynote presentation at Data Matters, Krux’s annual data summit for

20th Television Partners with 4C to Strengthen Audience Insights

Brand Integrations in The Wendy Williams Show Measured by 4C Proprietary Social Media and TV AnalyticsChicago -- (May 25, 2016) -- 20th Television, the syndicated television division of 20th Century Fox Television, and 4C  (www.4Cinsights.com), a global leader in data science and media technology, today announced a partnership to deploy 4C Advertising Analytics to quantify the social effectiveness of brand integrations. The partnership will enable 20th Television to determine which advertisers have a natural affinity with their programs and consequently,

Krux Unveils Data Science as a Service Platform at Data Matters 2016

DSaaS Provides Companies with Scalable Turnkey Data Science ResourcesSan Francisco – May 24, 2016 – Krux, the leading provider of technology solutions for the Intelligent Marketing Hub, today launched its Data-Science-as-a-Service (DSaaS) offering, an extension to Krux's platform that enables developers, service providers, and data analysts to harness machine learning and data from Krux's cloud to create more valuable insights, services, and applications. Krux CEO & co-founder Tom Chavez unveiled the new offering during his keynote presentation at Data Matters, Krux’s annual data summit for

Krux Hosts More than 400 Media and Marketing Leaders for Data Matters 2016

Event Highlights Breakthrough Approaches to Delivering Deeper Consumer EngagementLas Vegas – May 23, 2016 – Krux, the leading independent data management platform (DMP) this week serves as host to more than 400 leaders from more than 300 companies at Data Matters 2016. The industry’s premier data summit, which is taking place May 23-25 at the Aria Resort & Casino, is drawing attendees from five continents and from every corner of media, marketing, and technology landscape. To view live updates on Twitter, follow #DataMatters. Best-selling author Michael Lewis, of The Big Short and

Krux Deepens Partnership with Salesforce to Help Marketers Extend Consumer Reach and Drive New Sales

The integration of Krux’s DMP solution with Salesforce Marketing Cloud data helps brands create and orchestrate relevant customer experiencesSan Francisco – May 4, 2016 – Krux, a market-leading data management platform provider (DMP), announced today it has deepened its integration with Salesforce Marketing Cloud by now empowering advertisers to match third-party data with their customer information on their Salesforce instances. Krux has also entered the Salesforce ISV partner program, extending the two companies’ previously announced integration from June 2015. Through the Krux-

Mode Media Names John C. Small as COO

Brisbane, CA – 3 May 2016 – Mode Media, a top 10 US media property*, today announced that John C. Small has been promoted to COO. Small’s appointment comes seven months after he joined the company as SVP of corporate development and one year after the Mode Media launched its consumer social platform, Mode.com, which has grown in size to 137 million monthly unique users and 2.3B video views since launch. In his new role, Small, who has more than 20 years of experience on Wall Street helping technology, media and telecom companies, will focus on accelerating the company’s growth strategy.

4C Launches Multi-Screen Advertising Analytics to Help Brands Monitor and Optimize TV Advertising In-Flight

First-to-market solution delivers unified data across TV ad occurrence, cost, household viewership and social engagementChicago – April 27, 2016 – Today, 4C (www.4Cinsights.com), a data science and media technology company, introduced its new Advertising Analytics product designed to empower brands with in-flight campaign insights for TV ads. Armed with this intelligence, marketers can improve target audience delivery and lower effective CPM rates. 4C Advertising Analytics makes the media planning process more comprehensive and speeds up the measurement process with multi-screen media

74% of Marketers Adopting “Best of Breed” Data Solutions over Full Stack Systems in the Race to Deliver 1:1 Marketing

Independent research reveals approximately three quarters of marketers have implemented or plan to deploy 1:1 marketing programsSan Francisco – April 7, 2016 – Seventy-four percent of marketers are taking a “best of breed” approach to address their data-driven marketing technology needs as they draw on components from multiple solutions and technologies, according to a paper by Forrester Consulting released by Krux, the market-leading provider of cloud-based data infrastructure. By contrast, 23% marketers have chosen to work exclusively with one technology vendor, relying on so-called “full-

Krux Launches Link™, the Industry’s First Peer-to-Peer Data Connections Platform

Link delivers premium audiences at scale with unrivalled trust and transparency, while lowering transaction costs by 50% or moreNew York – February 4, 2016 – Krux , the market-leading provider of cloud-based data infrastructure, announced today the launch of Krux Link. Link is a connections platform serving as a natural data-as-a-service complement to Krux's core software platform. The Link service gives marketers the opportunity to find the people they care about across the large, virtual trust network Krux has built via the widespread global adoption of its data

Krux Doubles Revenue in 2015, Extending Market Leadership Position

Company sees widespread adoption of its data platform among major marketersSAN FRANCISCO – January 7, 2016 – Krux, the industry leading data management platform, today released a summary of its 2015 performance, highlighting a doubling of revenue year over year, a rapidly expanding client roster, and widespread adoption of its technology among leading consumer marketers. The significance of this continued market penetration was underscored as independent analyst research recognized its market leadership position in the data management space. “2015 has been a watershed year for Krux and a

4C Launches SaaS Product for Programmatic TV Synced Ads Across Channels

Self-service Portal Allows Brands and Agencies to Create Synchronized Multi-screen Ad Campaigns via TV, Digital and MobileLas Vegas – January 6, 2016 – 4C ( www.4Cinsights.com) , a data science and media technology company, announced the release of its SaaS TV Synced Ads product at the Consumer Electronics Show . The new self-service portal empowers 4C clients to synchronize campaigns programmatically across TV, Digital, and Mobile channels. Through 4C, marketers can launch online display banners, video,

Edmunds.com Launches Data Sales with Krux

Publisher Offers its Premium Automotive Data Via Krux LinK Marketplace to Ensure Control, Transparency, and SecuritySan Francisco and New York, December 22, 2015 - Krux , the global technology leader in people data management, and Edmunds.com the premier destination for online car shopping have announced a partnership whereby Edmunds.com would make its first party automotive data available to marketers for an exclusive launch on Krux LinK. Edmunds.com already relies on the Krux DMP for first-party data management and consumer targeting activity, however this is the

NextCapital Raises $16 Million In Series B Financing

AllianceBernstein (AB), Manulife and Route 66 Ventures invest in enterprise digital advice providerChicago (December 17, 2015) - NextCapital, the leading enterprise digital advice firm, has completed its Series B Preferred Stock financing.  The funding was led by AllianceBernstein (AB), Manulife and Route 66 Ventures. NextCapital’s existing shareholders include Transamerica Ventures, Russell Investments, FinTech Collective, Kelvingrove, and Vermont Seed Capital Fund. “Large financial institutions will win the big shift to scalable personal advice,” said John Patterson, Chief Executive

SoHalo Delivers Engagement, Product Education, and Advocacy in Minutes

New self-service platform fuses the power of social media, content marketing, and advocacy for the benefit of marketers and employersRedwood City, CA – December 9, 2015 – SoHalo, a cloud-based marketing technology company, today announced the wide release of its Engagement Marketing Platform to enterprise marketers and employers seeking a unified, measureable way to enable engagement, product education, and advocacy for their customers and employees. As a one-of-a-kind intuitive self-service software offering that combines the power of social media, content marketing, and advocacy,

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