4C Launches Multi-Screen Advertising Analytics to Help Brands Monitor and Optimize TV Advertising In-Flight

First-to-market solution delivers unified data across TV ad occurrence, cost, household viewership and social engagementChicago – April 27, 2016 – Today, 4C (www.4Cinsights.com), a data science and media technology company, introduced its new Advertising Analytics product designed to empower brands with in-flight campaign insights for TV ads. Armed with this intelligence, marketers can improve target audience delivery and lower effective CPM rates. 4C Advertising Analytics makes the media planning process more comprehensive and speeds up the measurement process with multi-screen media