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Krux Link Adds Header Bidding Capabilities

New Activation Functionality for Programmatic Transactions Delivers Greater Control and Efficiency to Krux ClientsSan Francisco - September 8, 2016 – Krux, the industry leading data management platform (DMP), today announced the launch of its proprietary header bidding solution. As an extension of Krux Link, and with a foundation in the Krux DMP, this new solution provides unrivalled control, efficiency, and cost savings for connecting data assets with premium media placements. Launch partners for this new solution include companies like Café Media, Penske, Resignation Media, Salary.com,

Krux Unveils Data Science as a Service Platform at Data Matters 2016

DSaaS Provides Companies with Scalable Turnkey Data Science ResourcesSan Francisco – May 27, 2016 – Krux, the leading provider of technology solutions for the Intelligent Marketing Hub, today launched its Data-Science-as-a-Service (DSaaS) offering, an extension to Krux's platform that enables developers, service providers, and data analysts to harness machine learning and data from Krux's cloud to create more valuable insights, services, and applications. Krux CEO & co-founder Tom Chavez unveiled the new offering during his keynote presentation at Data Matters, Krux’s annual data summit for

Krux Unveils Data Science as a Service Platform at Data Matters 2016

DSaaS Provides Companies with Scalable Turnkey Data Science ResourcesSan Francisco – May 24, 2016 – Krux, the leading provider of technology solutions for the Intelligent Marketing Hub, today launched its Data-Science-as-a-Service (DSaaS) offering, an extension to Krux's platform that enables developers, service providers, and data analysts to harness machine learning and data from Krux's cloud to create more valuable insights, services, and applications. Krux CEO & co-founder Tom Chavez unveiled the new offering during his keynote presentation at Data Matters, Krux’s annual data summit for

Krux Hosts More than 400 Media and Marketing Leaders for Data Matters 2016

Event Highlights Breakthrough Approaches to Delivering Deeper Consumer EngagementLas Vegas – May 23, 2016 – Krux, the leading independent data management platform (DMP) this week serves as host to more than 400 leaders from more than 300 companies at Data Matters 2016. The industry’s premier data summit, which is taking place May 23-25 at the Aria Resort & Casino, is drawing attendees from five continents and from every corner of media, marketing, and technology landscape. To view live updates on Twitter, follow #DataMatters. Best-selling author Michael Lewis, of The Big Short and

Krux Deepens Partnership with Salesforce to Help Marketers Extend Consumer Reach and Drive New Sales

The integration of Krux’s DMP solution with Salesforce Marketing Cloud data helps brands create and orchestrate relevant customer experiencesSan Francisco – May 4, 2016 – Krux, a market-leading data management platform provider (DMP), announced today it has deepened its integration with Salesforce Marketing Cloud by now empowering advertisers to match third-party data with their customer information on their Salesforce instances. Krux has also entered the Salesforce ISV partner program, extending the two companies’ previously announced integration from June 2015. Through the Krux-

74% of Marketers Adopting “Best of Breed” Data Solutions over Full Stack Systems in the Race to Deliver 1:1 Marketing

Independent research reveals approximately three quarters of marketers have implemented or plan to deploy 1:1 marketing programsSan Francisco – April 7, 2016 – Seventy-four percent of marketers are taking a “best of breed” approach to address their data-driven marketing technology needs as they draw on components from multiple solutions and technologies, according to a paper by Forrester Consulting released by Krux, the market-leading provider of cloud-based data infrastructure. By contrast, 23% marketers have chosen to work exclusively with one technology vendor, relying on so-called “full-

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