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4C Raises $26 Million in Series C Financing

Funding Round Led by Kayne Partners Demonstrates Commitment to Solving for Multi-screen Media Convergence with Data-driven Marketing TechnologyCHICAGO – September 20, 2016 – 4C Insights, Inc. (“4C”) , a global leader in data science and media technology, today announces the completion of $26 million in Series C financing. The investment was led by Kayne Partners , the growth private equity group of Kayne Anderson Capital Advisors, L.P. , an alternative investment firm managing over $23 billion in assets.

Krux Link Adds Header Bidding Capabilities

New Activation Functionality for Programmatic Transactions Delivers Greater Control and Efficiency to Krux ClientsSan Francisco - September 8, 2016 – Krux, the industry leading data management platform (DMP), today announced the launch of its proprietary header bidding solution. As an extension of Krux Link, and with a foundation in the Krux DMP, this new solution provides unrivalled control, efficiency, and cost savings for connecting data assets with premium media placements. Launch partners for this new solution include companies like Café Media, Penske, Resignation Media, Salary.com,

4C Adds Anupam Gupta to Executive Team as Chief Product Officer

Appointment Addresses Strong Demand for Multi-screen Marketing Solutions as TV and Social Media ConvergeCHICAGO – August 24, 2016 –  4C , a global leader in data science and media technology, today announced it has appointed Anupam Gupta as its Chief Product Officer. The appointment underscores the company’s investment in solutions that meet the growing demand for multi-screen marketing to reach multi-tasking audiences. Gupta will lead the 4C product team to enhance its current software-as-a-service offering and develop new

4C Appoints Kevin Kearns as Chief Revenue Officer

New Position to Help Company Meet Growing Global Demand for Multi-Screen Media SolutionsCHICAGO – July 6, 2016 – 4C (www.4Cinsights.com), a data science and media technology company, today announced it has hired Kevin Kearns as its first Chief Revenue Officer (CRO). The creation of the new position was necessary due to 4C’s robust growth in recent years and expansion after its acquisition of global TV monitoring network, Teletrax, last year. As CRO, Kearns will lead a team of 50 global employees and manage the company’s overall revenue targets across all products. Kearns will also play a

4C University Helps Marketers Master Planning, Buying and Measurement Techniques Across TV and Social Media

Education Program Delivers SaaS Training for 4C Clients to Inform Strategy and Best PracticesChicago – June 9, 2016 – 4C (www.4Cinsights.com), a data science and media technology company, has launched 4C University (4CU), a web-based learning program. 4CU offers on-demand classes to brands, agencies, and media owners who wish to become formally trained in the 4C product suite and gain institutional knowledge across TV and social media. 4C clients who have earned 4CU certification badges include Amnet, Conversant, Coegi, DigitasLBi, Infectious Media, MEC, Mediavest, Performics, Spark,

Krux Unveils Data Science as a Service Platform at Data Matters 2016

DSaaS Provides Companies with Scalable Turnkey Data Science ResourcesSan Francisco – May 27, 2016 – Krux, the leading provider of technology solutions for the Intelligent Marketing Hub, today launched its Data-Science-as-a-Service (DSaaS) offering, an extension to Krux's platform that enables developers, service providers, and data analysts to harness machine learning and data from Krux's cloud to create more valuable insights, services, and applications. Krux CEO & co-founder Tom Chavez unveiled the new offering during his keynote presentation at Data Matters, Krux’s annual data summit for

4C Launches Multi-Screen Advertising Analytics to Help Brands Monitor and Optimize TV Advertising In-Flight

First-to-market solution delivers unified data across TV ad occurrence, cost, household viewership and social engagementChicago – April 27, 2016 – Today, 4C (www.4Cinsights.com), a data science and media technology company, introduced its new Advertising Analytics product designed to empower brands with in-flight campaign insights for TV ads. Armed with this intelligence, marketers can improve target audience delivery and lower effective CPM rates. 4C Advertising Analytics makes the media planning process more comprehensive and speeds up the measurement process with multi-screen media

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