US/UK/Canada

Share

Pick a time period -
Tags ( Active)

20th Television Partners with 4C to Strengthen Audience Insights

Brand Integrations in The Wendy Williams Show Measured by 4C Proprietary Social Media and TV AnalyticsChicago -- (May 25, 2016) -- 20th Television, the syndicated television division of 20th Century Fox Television, and 4C  (www.4Cinsights.com), a global leader in data science and media technology, today announced a partnership to deploy 4C Advertising Analytics to quantify the social effectiveness of brand integrations. The partnership will enable 20th Television to determine which advertisers have a natural affinity with their programs and consequently,

74% of Marketers Adopting “Best of Breed” Data Solutions over Full Stack Systems in the Race to Deliver 1:1 Marketing

Independent research reveals approximately three quarters of marketers have implemented or plan to deploy 1:1 marketing programsSan Francisco – April 7, 2016 – Seventy-four percent of marketers are taking a “best of breed” approach to address their data-driven marketing technology needs as they draw on components from multiple solutions and technologies, according to a paper by Forrester Consulting released by Krux, the market-leading provider of cloud-based data infrastructure. By contrast, 23% marketers have chosen to work exclusively with one technology vendor, relying on so-called “full-

Saffron Adds Ian Hersey, Pioneer in Natural Language Processing, as Chief Product Officer

Hersey to focus on scaling Saffron’s capabilities, broadening its user base and building the next generation of its Natural Intelligence PlatformCary NC, April 8, 2014– Saffron Technology , a cognitive computing company combining the genius of the brain with the power of computing to help Fortune1000 businesses turn data into actionable knowledge, today announced that Ian Hersey, well-known technologist and pioneer in the field of Natural Language Processing, has joined the company as Chief Product Officer. Hersey joins Saffron after over two decades of

There are no items matching the current filter
There are no more items matching the current filter
Back to top