74% of Marketers Adopting “Best of Breed” Data Solutions over Full Stack Systems in the Race to Deliver 1:1 Marketing

Independent research reveals approximately three quarters of marketers have implemented or plan to deploy 1:1 marketing programsSan Francisco – April 7, 2016 – Seventy-four percent of marketers are taking a “best of breed” approach to address their data-driven marketing technology needs as they draw on components from multiple solutions and technologies, according to a paper by Forrester Consulting released by Krux, the market-leading provider of cloud-based data infrastructure. By contrast, 23% marketers have chosen to work exclusively with one technology vendor, relying on so-called “full-