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4C Adds Anupam Gupta to Executive Team as Chief Product Officer

Appointment Addresses Strong Demand for Multi-screen Marketing Solutions as TV and Social Media ConvergeCHICAGO – August 24, 2016 –  4C , a global leader in data science and media technology, today announced it has appointed Anupam Gupta as its Chief Product Officer. The appointment underscores the company’s investment in solutions that meet the growing demand for multi-screen marketing to reach multi-tasking audiences. Gupta will lead the 4C product team to enhance its current software-as-a-service offering and develop new

4C University Helps Marketers Master Planning, Buying and Measurement Techniques Across TV and Social Media

Education Program Delivers SaaS Training for 4C Clients to Inform Strategy and Best PracticesChicago – June 9, 2016 – 4C (www.4Cinsights.com), a data science and media technology company, has launched 4C University (4CU), a web-based learning program. 4CU offers on-demand classes to brands, agencies, and media owners who wish to become formally trained in the 4C product suite and gain institutional knowledge across TV and social media. 4C clients who have earned 4CU certification badges include Amnet, Conversant, Coegi, DigitasLBi, Infectious Media, MEC, Mediavest, Performics, Spark,

20th Television Partners with 4C to Strengthen Audience Insights

Brand Integrations in The Wendy Williams Show Measured by 4C Proprietary Social Media and TV AnalyticsChicago -- (May 25, 2016) -- 20th Television, the syndicated television division of 20th Century Fox Television, and 4C  (www.4Cinsights.com), a global leader in data science and media technology, today announced a partnership to deploy 4C Advertising Analytics to quantify the social effectiveness of brand integrations. The partnership will enable 20th Television to determine which advertisers have a natural affinity with their programs and consequently,

Mode Media Names John C. Small as COO

Brisbane, CA – 3 May 2016 – Mode Media, a top 10 US media property*, today announced that John C. Small has been promoted to COO. Small’s appointment comes seven months after he joined the company as SVP of corporate development and one year after the Mode Media launched its consumer social platform, Mode.com, which has grown in size to 137 million monthly unique users and 2.3B video views since launch. In his new role, Small, who has more than 20 years of experience on Wall Street helping technology, media and telecom companies, will focus on accelerating the company’s growth strategy.

4C Launches SaaS Product for Programmatic TV Synced Ads Across Channels

Self-service Portal Allows Brands and Agencies to Create Synchronized Multi-screen Ad Campaigns via TV, Digital and MobileLas Vegas – January 6, 2016 – 4C ( www.4Cinsights.com) , a data science and media technology company, announced the release of its SaaS TV Synced Ads product at the Consumer Electronics Show . The new self-service portal empowers 4C clients to synchronize campaigns programmatically across TV, Digital, and Mobile channels. Through 4C, marketers can launch online display banners, video,

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