New monthly SEO packages from Lilac James Cambridge
The Cambridge based Lilac James Marketing Company has announced new competitive fixed price monthly SEO packages.
The agreed packages include both on page and off page optimisation necessary to achieve successful ranking in today’s competitive arena.
Google algorithm changes over the last 2 years have resulted in it becoming much more difficult to achieve page 1 rankings. The increased use of computers and mobile devices to source information has been a major factor. It is estimated that only 3% of people will look beyond page 1, with increased marketing costs and pressure on margins it is not surprisingly that page 1 focus is heightened.
So what is involved? Firstly every company must understand exactly what individuals put into Google when they are looking for what you do. The biggest mistake made by Companies not using professional SEO services is that they target the wrong keywords. They ultimately ‘guess’ what people search for and optimise their sites accordingly.
Professional on page optimisation starts with full keyword research. Investigating what keyword searches are made monthly, together with competition level analysis this allows an online strategy to be decided.
In simple terms the higher the number of searches and the lower the competition levels the easier it will be to achieve success.
On page optimisation involves amending multiple elements that Google measures when its’ spiders the site and decides where to place it in the rankings. H1 headings, Meta Data, page URL’s and anchor text links are critical.
When a site is optimised as much as possible the only factors that will improve the SEO position is off page optimisation including link building and Social Media signals. Link building involves generating unique, informative content on other people’s sites with a link back to yours. The more relevant and important the originating site is the more weight that will be given to the link in question.
Google now measures and monitors social media activity including keyword, brand mentions and links. Google loves discussion; it views shares, re-tweets and genuine feedback as third party verification as opposed to self-promotion.
The whole process is multi-faceted and fast changing making successful DIY optimisation increasingly rare. The need for professional optimisation is growing within a difficult economic climate. This is why the fixed monthly price SEO packages were devised and why sales are buoyant.
The experienced Lilac James Cambridge based Marketing agency fulfils these SEO services with a friendly team of down to earth team. Access this link for further details of the services on offer from the Lilac James Digital Agency Cambridge.
T: 01480 219355
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