Stockmann is strengthening the implementation of its strategy with a new, more customer-centric organisation and by appointing new key personnel
The Stockmann division has carried out a considerable renewal of its strategy and undergone an extensive transformation process. In line with this the company is now renewing its organisation. The functions of the Stockmann division will be organised so that they provide better support for the development of the customer experience, commercial processes and profitability. At the Management Team level the change means a strengthening of customer understanding, brand and customer communications and supply chain expertise. Going forward, each department store and the online store will have their own director with profit responsibility.
The Stockmann division has been carrying out a fundamental renewal of its strategy over the past two years, which focuses strongly on customer centricity, service and improvement of the customer experience. In addition, the online store renewal and the extensive remodelling of the department stores will offer customers a seamless shopping experience wherever they are. Stockmann is focusing on providing a holistic customer experience both at department stores and in the online store.
“We are reinforcing our organisational change with new appointments in strategic focus areas that are important for us. I am very pleased with the variety of experience that we will be gaining, both from Stockmann and elsewhere, for our key tasks in connection with the renewal of our operating model. I believe that with this team the implementation of our customer-centric strategy will progress in line with the goals and that customer satisfaction and profitability will improve,” says Jari Latvanen, CEO of Stockmann Group.
The new operating model will be adopted as of 1 February 2022.
The following appointments of key personnel have been made in the Stockmann division:
Tia Rantanen, BA, has been appointed Chief Brand and Storytelling Officer and a member of the Stockmann division’s Management Team. Rantanen is coming to Stockmann from her role as Chief Sustainability Officer at Luhta Sportswear.
Tuomas Tiilikainen, M.Sc. (Tech), has been appointed Chief Supply Chain Officer and a member of the Stockmann division’s Management Team. Tiilikainen is coming to Stockmann from his previous role as Director of Logistics at Fiskars.
Sara Toivakainen, M.Sc. (Tech), has been appointed Chief Customer Insight & Experience Officer and a member of the Stockmann division’s Management Team. She will transfer to this role from her role as Customer Experience Lead in the Stockmann division.
Mariela Nortama, M.Sc. (Econ. & Bus. Adm.), has been appointed Department Store Director of the Helsinki department store. She is coming to Stockmann from her previous role as Commercial Director of Compass Group Finland.
Heidi Dahlberg, M.Sc. (Econ. & Bus. Adm.), has been appointed Department Store Director of the Tapiola department store. She will transfer to this position from her role as Finance Development Manager in the Stockmann division.
Janne Heiskanen, Vocational Qualification in Business and Administration, has been appointed Department Store Director of the Stockmann department store in Jumbo. He will transfer from the position of Sales Manager of the Home department sales team in Helsinki department store.
Noora Pihlström, M.Sc. (Econ. & Bus. Adm.), has been appointed Department Store Director of the Stockmann department store in Itäkeskus. She will transfer to this role from her role as Omnichannel Sales Manager in the Stockmann division.
Riikka Mattila, Vocational Qualification in Business and Administration, has been appointed Department Store Director of the Turku department store. She will transfer to the position from her role as Interim Category Director, Home, in the Stockmann division.
Päivi Itkonen-Melartin, Master of Administrative Sciences, will continue as Department Store Director of the Tampere department store. Niina Suikki-Ndoy, student of Administrative Sciences, will be responsible for the Tampere department store while Itkonen-Melartin is on parental leave.
Dace Goldmane, BA, will continue as Department Store Director of the Riga department store in Latvia.
Marge Türner, BA, will continue as Department Store Director of the Tallinn department store in Estonia.
Kaisa Nick, M.Sc. (Econ.) will continue as the Ecommerce Director.
Members of the Stockmann division’s new Management Team:
Jari Latvanen, Chief Executive Officer
Tove Westermarck (substitute), Chief Omnichannel Merchant Units Officer
Tove Westermarck, Chief Stockmann Style Officer
Sara Toivakainen, Chief Customer Insight & Experience Officer
Tia Rantanen, Chief Brand & Storytelling Officer
Tuomas Tiilikainen, Chief Supply Chain Officer
Riikka Mattila, Chief People, Communication and CSR Officer
Mika Repo, Chief Omnichannel Digitalisation Officer
Pekka Vähähyyppä, Chief Finance Officer
Mikko Huttunen, Chief Transformation Officer
Oliver Klemm, Chief Corporate Development Officer
Jukka Naulapää, Chief Legal Officer
Further information:
Jari Latvanen, CEO Stockmann, tel. +358 9 121 5606, jari.latvanen@stockmann.com
Stockmann Media Desk, tel. +358 50 389 0011info@stockmann.com
Stockmann offers a varied and high-quality selection of fashion, beauty and home products for those seeking enrichment of their daily lives and special occasions. We inspire our customers to make sustainable and responsible choices. Stockmann has a total of eight department stores in Finland and the Baltic countries, in addition to its online store at stockmann.com. For more information, please visit stockmanngroup.com.
