Lindex 60 years in fashion

Lindex is turning 60 years during 2014 and doing a big celebration to manifest the past, the present and the future of Lindex brand.

The celebration will begin on September 1st with the campaign Lindex 60 years in fashion where the fashion statements are stronger than ever and the campaign is being modeled by Hilary Rhoda, Andreea Diaconu and Anne Vyalitsyna

“The essence of this collection is the ultimate pieces that you can wear together with everything and that matches the wardrobe you already have. It’s been our challenge to find and create these perfect pieces for the autumn and I’m very proud of the collection that is all about the Lindex core”, says Nina Starck, Head of Design Lindex.

2014 is a jubilee year for Lindex. Since the start in 1954, the company has constantly evolved, developed and challenged itself. With successful collections and campaigns Lindex has positioned itself as a brand with a strong fashion focus. For the anniversary Lindex wants to celebrate not only their 60 years in fashion but also their future.

“It is with tremendous pride that Lindex look back on these 60 years, and see how the company has constantly evolved. But it does not end here, this anniversary year, we celebrate with big plans for the future and look forward to open new stores on new markets”, says Ingvar Larsson, CEO Lindex.

For more and high-resolution images, please visit Lindex Newsroom.

For more information, please contact:
Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Lindex is one of Europe's leading fashion chains, with more than 480 stores in 16 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, men's wear, kids' wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com

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