Lindex designs Pink collection and supports cancer research
For many years, Lindex has worked with the Pink Ribbon campaign. A campaign that every year engages and unites the fashion company's customers and employees to together contribute to the important cancer research cause. This year, Lindex has designed a loungewear collection with matching clothes for mothers and children, where 10 percent of sales in October go to cancer research.
“We have supported the Pink Ribbon campaign for almost 20 years now and it continues to be an important cause for us and our customers. The woman is everything to us at Lindex and every penny we can contribute with joint efforts is important for the research to make further progress”, says CEO Susanne Ehnbåge.
Lindex Pink Collection consists of loungewear in dull pink colours made of plush velour, fluffy pile and cosy bouclé. The collection contains matching garments for mothers and children and is perfect to keep you warm through the winter months. In October, Lindex donates 10 percent of the sales of the collection to cancer research.
During the Pink month, the fashion company puts extra effort into spreading knowledge about the importance of examining your breasts regularly and at lindex.com there will be a guide with steps on how to do a self-examination.
Lindex has been involved in the Pink Ribbon campaign since the start in 2003 and has together with its customers raised a total of 16 MEUR for cancer research.
For more information, please contact:
Kristina Hermansson
Senior PR & Communications Manager
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe's leading fashion companies, with approximately 450 stores in 19 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to inspire and empower women everywhere, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc. Further information is available at www.lindex.com.
