Lindex expands to China – launches baby assortment on Tmall

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Lindex launches its highly appreciated baby assortment on Tmall. The launch is part of Lindex’s global, digital expansion and is the fashion company’s first step onto the Chinese market.

Lindex is in an exciting time with major plans for future growth. The fashion company now expands online to China and as a first step, Lindex will introduce itself to the Chinese customer by launching on Tmall, one of the worlds’ largest e-commerce websites.

“We have huge ambitions for our future growth and focus both on growing our current business and embracing new opportunities. As one of the world’s largest market, China has enormous potential and we are very excited to introduce Lindex on Tmall “ says Susanne Ehnbåge, CEO at Lindex.

Lindex will offer its highly appreciated baby assortment to begin with. Lindex’s baby clothes are of high quality and designed for everyday life. They are made to be worn, torn and passed on for a long time, with specially designed functions to prolong the garments’ lifetime. The assortment is made entirely from organic cotton or recycled materials, and the organic cotton products are always GOTS certified. The baby assortment is divided into two concepts that complement each other perfectly: Soft Nature in neutral colours with nature inspired prints, and Colour Pops with bold, colourful prints and a fun, quirky expression.

“With its clear concept and sustainability in its core, our baby assortment is highly appreciated by our customers and we look forward to introducing it to the Chinese customer”, says Susanne.

For more information, please contact:

Kristina Hermansson
Corporate Communications Manager
Phone: 46 (0)31 739 50 70

Lindex is one of Europe's leading fashion company, with approximately 460 stores in 18 markets and sales online. Lindex offers inspiring and affordable fashion for the fashion interested and conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc. More information is available at