Lindex highlights Menstrual Hygiene Day and taboos around menstruation
For Lindex, women are always in focus and the fashion company works in many different ways to empower and inspire women everywhere. For Menstrual Hygiene Day on 28 May, Lindex highlights the important topic. For every menstrual cup sold at Lindex, the fashion company donates a menstrual cup to female textile workers in the company's production countries.
“The woman is everything to us as Lindex and her needs are the core of everything we do. The fact that something as natural as menstruation still is an obstacle for so many girls and women today, is not acceptable. By highlighting Menstrual Hygiene Day and talking about menstruation, we hope to be part of having an impact on the existing taboos. We want all girls and women to feel confident every day of the month, and such a simple product as a menstrual cup gives you the freedom to do what you want when you want” says Linda Olsson, Director of Global Marketing at Lindex.
A menstrual cup is a convenient, reusable and eco-friendly menstrual protection. Lindex offers MonthlyCup's Swedish-made menstrual cups on lindex.com and in all Swedish and Norwegian Lindex stores with cosmetics assortment.
“We want all women to be able to fulfil their potential and the foundation for that is health and well-being. By buying a menstrual cup from us at Lindex, our customer makes a difference for another woman – for every menstrual cup sold, we donate a menstrual cup to female textile workers in one of our production countries,” says Linda Olsson.
Lindex also works with the topic widely through a number of research and development projects on innovative menstrual protections. The fashion company's strategic partnership with WaterAid is another example of projects, in Lindex's production countries, which focuses on empowering women by increasing access to clean water and sanitation, and where young women gets training within hygiene and menstruation.
Photo © @fotografaviajante
For more information, please contact:
Kristina Hermansson
Senior PR & Communications Manager
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe's leading fashion companies, with approximately 460 stores in 19 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to inspire and empower women everywhere, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc. Further information is available at www.lindex.com.
