Lindex in collaboration for rental of ski clothes
Together with Järvsöbacken, Lindex offers the possibility to rent ski clothes for children this winter. The initiative is one of several that the fashion company has taken recently when it comes to testing new services and circular business models.
‘More than a year ago, we launched Lindex secondhand and rental of outerwear is a new interesting test we are doing to explore circular services and business models. The collaboration with Järvsöbacken gives us valuable insights into how our total offer can be developed to ensure that we create new services that provide both customer and environmental benefit,’ says Annette Tenstam, Strategic lead Circularity & Environmental Sustainability at Lindex.
During the winter and spring season 2023, visitors in Järvsöbacken can rent ski overall, ski pants and ski jacket from Lindex for the children for the day or for the entire stay. Destination Järvsö is the first destination in the Nordics to be sustainability certified according to the Global Sustainable Tourism Council (GSTC), which is founded from the UN's Agenda 2030.
‘We see this as a very exciting project and work in being able to offer our guests added value in their ski trip to Järvsö. The children are and have always been our most important guests, so it feels extra fun to be able to offer this service to parents who want to rent ski clothes for their children’, says Peter Augustsson, CEO at Järvsöbacken.
Exploring circular business models is an important part of Lindex's circular transformation and Lindex's sustainability promise – to make a difference for future generations. One of the fashion company’s goals is that the entire assortment will be designed for longevity and/or circularity by 2025.
For more information, please contact:
Kristina Hermansson
Senior PR & Communications Manager
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe's leading fashion companies, with approximately 440 stores in 18 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to inspire and empower women everywhere, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc. Further information is available at www.lindex.com.
