Lindex introduces Digital Product Passports with selected garments
Lindex is taking the next step towards increased transparency and circularity by introducing Digital Product Passports (DPP) on selected garments. Through this initiative, Lindex is exploring how product information can support both customers and future circular solutions as part of a broader shift beyond compliance.
Lindex is testing how Digital Product Passports can be used as a foundation to enable new ways of interacting with garments throughout their lifecycle. This includes features such as easier repurchase of favourite products, as well as an activity log that makes it possible to follow a garment’s journey over time from initial purchase to secondhand use.
“Digital Product Passports are an important step towards greater transparency in the fashion industry. For us, it’s also about exploring how product information can be used in practice to support our customers in making more informed choices and to better understand how our products are used over time. This creates new opportunities to develop circular solutions, from resale to extended use,” says Anna-Karin Dahlberg, Chief Sustainability Officer at Lindex.
As a first step, Digital Product Passports will be introduced on two products, a bra from June, followed by a baby body in July. Each garment is equipped with a QR code on the care label, allowing customers to access product information directly through their phone.
Digital Product Passports are a key part of upcoming EU legislation and are designed to provide accessible, reliable information about a product’s materials, origin and how it can be cared for or handled at end of life. This initiative is part of Lindex’s broader efforts to build more circular product flows and advance the use of product information beyond compliance.
See the Digital Product Passports here:
For more information, please contact:
Kristina Hermansson
Head of Communications
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe's leading fashion companies, with approximately 430 stores in 17 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to drive meaningful change for women, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of Lindex Group plc. Further information is available at www.lindex.com.
