Lindex invests in femtech – innovation and technology for women's health and well-being
Lindex has entered the femtech industry, a completely new market for the company, and is now launching Female Engineering – a new brand that offers innovative products designed to improve women's well-being through the various stages of life. The investment is part of the company's efforts to create new business and growth opportunities based on Lindex’s unique underwear expertise, as well as its higher purpose – to empower and inspire women. As a further step in the investment, Lindex has invested and acquired a majority stake in the startup company Spacerpad, and its patent-pending innovation in menstrual protection.
“Our heritage and long experience as an underwear company has given us a unique knowledge of women's bodies and made us experts in fit, comfort and quality. By using our expertise in new ways, we are now investing in femtech with the Female Engineering brand, which among other things, offers innovative absorbent underwear developed to meet women's needs through all stages of life. Femtech is a new and very exciting market for us, and one that creates new sustainable growth opportunities based on Lindex's strengths and unique expertise”, says CEO Susanne Ehnbåge.
Female Engineering's products are based on several years of research and development work by Lindex underwear experts, along with scientists, textile engineers and product and material innovators. A selection of Female Engineering’s products is planned to be launched this summer. The products will be available on lindex.com and, from the autumn, on femaleengineering-official.com and in selected Lindex stores.
“With Female Engineering in Lindex's brand portfolio, we position ourselves in an attractive growth market with great potential. It is an important milestone in our dedicated work to support women through life, and which was born from our underwear heritage and our higher purpose – to empower and inspire women. Female Engineering is a real "game changer" – its innovative and sustainable products with patented technology focus on solving women's needs through phases of life such as menstruation, pregnancy, postpartum, nursing, menopause and incontinence. These needs have not been met in this way before. Our launch is the beginning of an interesting journey that will continue to be developed together with our customers”, says Susanne Ehnbåge.
Lindex's investment in femtech continues with its acquisition of a majority stake in the startup company Spacerpad AB. Spacerpad's goal is to combat menstrual poverty and promote sustainable consumption. Spacerpad has developed a reusable menstrual protection with a completely new patent-pending innovative technology. The company is run by Lena Berglin, Associate Professor Design and Material Practices at the School of textiles, University of Borås, and Karin Högberg, Senior Lecturer in Nursing Science.
“The woman and her needs are everything to us at Lindex. Spacerpad possesses a unique asset and opportunity with its reusable sanitary pad, and to become investors and partners in this company feels fantastically exciting. Our joint ambition is to enable this innovative menstrual protection to reach girls and women living in menstrual poverty, and thereby contribute to strengthening the empowerment of women and girls”, says Susanne Ehnbåge.
For more information, please contact:
Kristina Hermansson
Senior PR & Communications Manager
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe's leading fashion companies, with approximately 450 stores in 19 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to inspire and empower women everywhere, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc. Further information is available at www.lindex.com.
