Lindex launches baby collection in support of WaterAid

In June, Lindex expands its support for WaterAid through a special baby collection where ten per cent of the sales go to WaterAid and their efforts to improve access to safe water, improved hygiene and sanitation in the world's poorest communities.

The collection, which is the first in our joint cooperation, consists of three baby sets with bodysuit, pants and hat in organic cotton.

Lindex is a partner of WaterAid since 2014 and earlier this spring Lindex, together with their customers, donated 159 000 EUR to WaterAid through the campaign #superrolemodel.

"We are very happy about Lindex’ commitment and together we can make a difference! Today, 1,400 children are dying every day due to diseases caused by dirty water. Access to clean water, toilets and hygiene keeps children alive and keeps families healthy, "says Cecilia Martinsen-Chatterjee, Secretary General of WaterAid Sweden.

The baby sets are available in sizes 50-68 and are sold in all Lindex stores and on www.lindex.com from the end of June.

For more information, please contact:

Linda Skogsberg
Sustainability Communications Coordinator, Lindex
Phone: 46 (0) 31 739 51 58
E-mail: linda.skogsberg@lindex.com 

Lindex is one of Europe's leading fashion chains, with more than 490 stores in 18 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, men's wear, kids' wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com

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