Lindex launches home collection for kids
Lindex’s very popular baby assortment is being expanded to now include ‘Lindex Baby Home’ – a playful home collection for kids. The baby assortment’s popular colour scales and patterns are reflected on, among other things, bedding, towels and storage baskets. Just like the baby clothes, the home collection is made from organic cotton and recycled polyester, and the cotton products are always GOTS certified.
Lindex now introduces playful interior within its baby assortment through its new collection, Lindex Baby Home. The collection includes everything from soft bedding, practical storage baskets and decorative pennants to comfortable terry towels, cosy baby blankets, pillows and stuffed soft toys. The entire Lindex baby assortment has a timeless design and is of high quality. The products are designed for a playful everyday life and have been developed to last a long time.
“Lindex Baby Home is a welcome extension of our baby assortment and just like the baby garments, the home collection is made of organic cotton and recycled polyester, and the cotton products are always GOTS certified. Our Baby Home collection has the same lovely colour scale and patterns as our baby garments, which are much appreciated by our customers”, says Inger Lundqvist, Design and Purchasing Manager for kids wear at Lindex.
Both the home collection and the baby clothes are designed based on two different unisex concepts; Colour Pops and Soft Nature, where Soft Nature has a clear Scandinavian expression with a muted colour spectrum and detailed patterns, and Colour Pops has a playful expression with colourful and bold designs.
“We want to offer our customers timeless products that can be passed on from child to child. With Lindex Baby Home we hope to inspire our customers with an expression that stands out and affirms the joy of colour”, says Inger Lundqvist.
Lindex Baby Home is available in selected Lindex stores with the baby assortment and on lindex.com from January 30th.
For more information, please contact:
Kristina Hermansson
Corporate Communications Manager
Phone: 46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe's leading fashion company, with approximately 460 stores in 18 markets and sales online. Lindex offers inspiring and affordable fashion for the fashion interested and conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is part of the Finnish-listed Stockmann Group. More information is available at www.lindex.com
