Lindex launches on Zalando
Lindex continues its digital expansion and will launch on Zalando. The Swedish fashion company and Europe’s leading online platform for fashion and lifestyle share an important foundation – strong customer focus and high ambitions within sustainability.
“We are excited to launch on Zalando, a very strong customer-centric platform with an increased focus on sustainability. The customer is everything to us at Lindex and we look forward to meeting current as well as new customers and offering them Lindex’s fantastic products”, says Sophie Ready, Head of 3rd Party E-commerce at Lindex.
In the beginning of this summer, products within all Lindex business areas – women’s wear, kids’ wear and lingerie – will be available on Zalando. To further strengthen the position as a strong global fashion brand is a major focus for Lindex and the partnership is a continuation of the fashion company’s digital expansion.
With over 29 million customers across 17 countries, Zalando is Europe’s leading online platform for fashion and lifestyle. The company recently announced its new sustainability strategy with the vision of becoming a sustainable fashion platform with a net-positive impact for people and the planet.
“We are very happy about our new partnership with Lindex. Lindex is a popular brand in both women's and kids' fashion with a strong focus on diversity and sustainability. This goes very well in hand with the growing demand for Scandinavian fashion on our platform and our intensified efforts around sustainability. Lindex is therefore a great addition to our offering, that allows us to take another step towards becoming the starting point for fashion and lifestyle in Europe”, says Kenneth Melchior, Director of Northern Europe at Zalando.
For more information, please contact:
Kristina Hermansson
Corporate Communications Manager
Phone: 46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe's leading fashion company, with approximately 460 stores in 18 markets and sales online. Lindex offers inspiring and affordable fashion for the fashion interested and conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc. More information is available at www.lindex.com
