Lindex launches Pink Collection in support of breast cancer awareness month
To support the fight against breast cancer, Lindex is launching its own design collection in October with 10 % of the price being donated to cancer research.
Lindex has a great reputation for collaborating with some of the worlds most esteemed international designers such as Missoni, Matthew Williamson and Jean Paul Gaultier, but for 2016, the Lindex in-house design team have lead the creation of the ‘Pink Collection’ to support the fight against breast cancer.
“We gave our designers the mission to create this year’s design collection and the result was Pink Collection – a modern, feminine and strong conceptual range of carefully-selected garments and accessories in an exciting palette of colours. It feels fantastic to be contributing to the fight against breast cancer with our own design this year,” says Annika Hedin, Lindex Head of Design.
The Pink Collection comprises of nineteen garments and accessories of soft, knitted and woven fabrics in autumn’s most essential colours, ranging from deep burgundy to pastel pink. A particular highlight is the leather and metal Pink Bracelet, from which all profits will be donated to Cancer Research.
For the fourteenth year in a row, Lindex is supporting the fight against breast cancer and in Sweden the donation will go to the Swedish Cancer Society. In addition to Pink Collection, Lindex will also be selling the Swedish Cancer Society’s Pink Ribbon in all stores in Sweden.
Lindex Pink Collection will be launched in Lindex stores and on lindex.com on 6 October.
For more images visit Lindex Newsroom.
For more information, please contact:
Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com
Lindex is one of Europe's leading fashion chains, with approximately 480 stores in 17 markets. Lindex businesss concept is to offer inspiring and affordable fashion to the fashion conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. More than half of Lindex total assortment is made of more sustainable sources and Lindex is dedicated to reach 80% by year 2020. 'We Make Fashion Feel Good ' is Lindex communication concept which clearly express what Lindex do and stand for. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com
Tags:
