Lindex presents design collaboration with Emma von Brömssen
Lindex presents design collaboration with Swedish pattern designer Emma von Brömssen. A winter fairy-tale created with love for the Swedish forests, with carefully selected fabrics and pieces to keep and cherish forever. Together, Emma and Lindex have created a unique nightwear collection, that also includes mini me pieces with pyjamas for kids and baby.
‘We are very excited about our collaboration with Emma von Brömssen. The way she creates magical worlds in Nordic blue shades truly makes this collection special. The combination of her fantastic patterns and soft, comfy qualities creates timeless favourites, pieces to love year after year‘ says Madelene Ullbro, Design and Buying Manager Lingerie at Lindex.
Emma von Brömssen is a pattern designer that founded her brand in 2008 on the Swedish west coast. With focus on sustainability and quality in combination with her harmonic, Nordic shades and patterns inspired by nature, Emma makes every piece come alive.
Together, Emma and Lindex have created a unique nightwear collection, that also includes mini me pieces with pyjamas for kids and baby. The collection also supports an important cause: 10 per cent of the sales goes to WaterAid and their work in improving access to clean water and sanitation all over the world.
’I value Lindex’s inclusive view on women and the work they are doing for women in Sweden as well as globally. As an independent designer, this collaboration makes it possible for me to benefit from Lindex’s size and be part of making a difference for women in countries that lack access to clean water’ says Emma von Brömssen.
The collection consists of 12 pieces including pyjamas, kimonos and accessories and will be available at lindex.com and in selected stores on 2 December.
For more information, please contact:
Kristina Hermansson
Senior PR & Communications Manager
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com
Lindex is one of Europe's leading fashion company, with approximately 460 stores in 18 markets and sales online. Lindex offers inspiring and affordable fashion for the fashion interested and conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. Lindex is growing, both in own channels, franchise and together with global fashion platforms. Lindex sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc. More information is available at www.lindex.com.
