Lindex’s spring collection focuses on mindful shopping and more sustainable materials
Lindex's spring collection derives from the fashion company's concept Your Smart Wardrobe, where Lindex wants to guide its customers to more mindful shopping and inspire them to build a more sustainable wardrobe where all garments are used. The collection has a feminine expression and consists of more sustainable materials such as Tencel, linen, organic cotton and recycled polyester.
“Inspired by the simplicity that defines Scandinavian fashion, we have created a collection with timeless design to love year after year. We have worked dedicated to get the best possible mix of materials from more sustainable materials such as linen, organic cotton, Tencel and recycled polyester”, says Pia Ekholm, Design and Purchasing Manager at Lindex.
The collection has a feminine expression and consists of different silhouettes inspired by the utility trend. Soft, neutral tones are complemented by strong colours, where yellow is a key colour. Characteristic details for the collection are tie straps, drapes and draw strings.
“With Your Smart Wardrobe we want to inspire our customers to mindful shopping, which means buying clothes you really love, take good care of and use often. Making the collection with more sustainable materials has been a focus, but also –and perhaps most importantly – to create timeless design that is easy to combine with your other wardrobe favourites”, says Pia Ekholm.
The collection consists of 26 garments and is available online and in all Lindex stores.
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Lindex is one of Europe's leading fashion company, with approximately 460 stores in 18 markets and sales online. Lindex offers inspiring and affordable fashion for the fashion interested and conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc. More information is available at www.lindex.com