Lindex starts e-commerce

Lindex is to launch a new e-commerce service in Sweden during the spring of 2007 which will feature a product range of fashion items selected from all of its business areas, i.e. Women’s Wear, Children’s Clothing and Lingerie. The objectives behind the new service are to offer an additional sales channel, to increase sales and to improve customer services. ”E-commerce will provide our customers with a complementary experience to shopping for fashion in our stores. We believe this to be a channel which will expand during the next few years. However, our stores will remain our main sales channel also in the future,” says Göran Bille, President and CEO of Lindex. Lindex has employed Anders Dahlberg as its Director of E-commerce. Anders Dahlberg, who is joining Lindex from JC, will take up his duties in June. He has sound experience of e-commerce, IT and relationship marketing. AB Lindex (publ). For further information, please contact: Göran Bille, President and CEO Telephone: +46(0)31 739 50 02 Mobile:+46(0)703 44 43 04 Peter Andersson, Chief Financial Officer Telephone: +46 (0)31 739 50 10 Mobile: +46 (0)705 84 44 37 Ulrika Danielson, Director of Corporate Communications Telephone: +46 (0)31-739 50 05 Mobile: +46 (0) 709-50 16 13