Lindex wins Digital Initiative of the Year and Susanne Ehnbåge is named Leader of the Year

Lindex wins the Digital Initiative of the Year award, and Susanne Ehnbåge, Lindex’s CEO, is named Leader of the Year at the industry gala Retail Awards, organised by Swedish Commerce. The jury's motivations highlight how Lindex is breaking new ground with its innovative AI solution, Lindex Copilot, which supports employees in store, as well as how the fashion company, under Susanne Ehnbåge's leadership, has achieved impressive economic growth while significantly reducing its carbon footprint.

‘I am incredibly happy and honoured to receive this prestigious award. For me, it is not about personal recognition, but a proof of the great customer focus, fantastic engagement, and dedicated work that all Lindex employees show every day. It is how we do things together that is the key to our success, and I am grateful for the opportunity to work with so many amazing colleagues. It is with great enthusiasm that I look forward to our continued journey’, says CEO Susanne Ehnbåge.

Lindex’s Chief Digital Officer, Annika Elfström, comments on the Digital Initiative of the Year award:

‘It is fantastic to receive this award and that our work with Lindex Copilot is recognised as a brilliant example of how technology can improve both efficiency and the customer experience. Our innovative AI solution is part of our digital store programme, where we are building a strong digital foundation to take the customer experience to the next level. This recognition is a great proof of teamwork and engagement, with the drive to be at the forefront of creating innovative solutions that make a difference. We look forward to continuing to drive innovation and change within the industry’.

The motivation for Susanne Ehnbåge, CEO Lindex, as the winner of the category Leader of the Year is as follows:  
‘Under Susanne's leadership, Lindex has not only achieved impressive economic growth, with results skyrocketing from 130 million to 1 billion krona since 2017 but has also made significant steps towards a sustainable future and succeeded in reducing the company's carbon footprint by 41 percent. Susanne is also a leader who genuinely cares about the people in the company. Her active engagement in getting to know employees creates a work environment where both individuals and the company have the opportunity to thrive’

The motivation for Lindex as the winner of the category Digital Initiative of the Year is as follows:
‘Among the innovative AI initiatives in retail, Lindex's AI solution stands out. Lindex Copilot has broken new ground in how new technology can support employees in store with the aim of delivering a top-class customer experience. Copilot is a brilliant example of how AI can increase efficiency and improve customer service in retail. It is not surprising that Microsoft has taken notice of this initiative’.

The industry gala Retail Awards, organised by Swedish Commerce, has been awarding the brightest stars in retail since 2008: individuals and companies for their commitment to elevating, developing, and driving the retail industry forward. The winners are selected by industry-expert jury groups, and the award ceremony, where the winners were announced and celebrated, took place on 2 October at a gala at Berns in Stockholm.

For more information, please contact:

Kristina Hermansson
Senior PR & Communications Manager
Phone: +46 (0)31 739 50 70
E-mail: press@lindex.com

Lindex is one of Europe's leading fashion companies, with approximately 440 stores in 18 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex’s higher purpose is to inspire and empower women everywhere, and Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of Lindex Group plc. Further information is available at www.lindex.com.