Premiere for Lindex in Opava with the fashion chain’s latest store concept

Lindex open its doors to a new store in the city Opava, on Thursday 15th of November. The store is designed and furnished according to Lindex latest store concept and will be the fashion chain’s 26th in Central Europe.

– We are very happy to be able to offer inspiring affordable fashion in one of Opava’s best locations. It is a fantastic store that I’m very proud of. I can truly say that it is one of the Czech Republic’s best looking fashion stores!, says Peter Andersson, Country Manager Central Europe.

The store of 620 sqm is located in the brand new Breda&Weinstein shopping centre right in the middle of Opava. The new store incorporates Lindex’ latest store concept where the interior design highlights the brand’s Scandinavian heritage. Natural materials and the interaction of different textures and patterns result in a welcoming store in a modern environment.

-With the latest store concept, we will give our customers an unbeatable shopping experience, that is modern, exciting and inspiring, says Peter Andersson.

The store opening campaign will be shown in outdoor advertising, in direct marketing and in newsletters. The store will also have a grand opening with great offers and a DJ.

Lindex now have 17 stores in Czech Republic and in total 26 stores in Central Europe. During next year the fashion chain plans to open around 4 new stores in Central Europe.

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For more information, please contact:

Kaisa Lyckdal
Press Relations Manager, Lindex
Tel: 46 31 739 50 60
E-mail: kaisa.lyckdal@lindex.com

Lindex is one of Europe's leading fashion chains, with more than 460 stores in 16 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, kids' wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com

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Lindex is one of Europe's leading fashion brands, with approximately 460 stores in 18 markets and sales online. Lindex offers inspiring and affordable fashion for the fashion interested and conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. Lindex is growing, both in own channels and together with global fashion platforms. Lindex sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is part of the Finnish-listed Stockmann Group. More information is available at www.lindex.com

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