Very Victoria Silvstedt by Marie Meili Swimwear at Lindex

After the success in launching Victoria Silvstedt’s lingerie collection Very Victoria Silvstedt by MarieMeili, Lindex will be launching Victoria’s swimwear collection in Spring 2014. The Very Victoria Silvstedt by MarieMeili Swimwear is, just like the lingerie, inspired by Victoria’s vivid lifestyle and personality.

Victoria is frequently photographed on some of the world’s most beautiful beaches and she knows more than most the importance of fabulous swimwear.

”When I’m not travelling, the place you will most often find me is on the beach! The beach is my playground and my catwalk rolled into one. I like to pack a mix of bikinis and cover-ups that will take me from poolside to cocktail hour in style!” says Victoria Silvstedt.

The Very Victoria Silvstedt swimwear collection at Lindex will consists of 11 colourful bikinis, designed to bring you the spirit of summer from some of Victoria’s favourite beaches in Monaco, Ibiza, Marbella and Tahiti. There is something for everyone in this fun, fashion-forward range of swimwear, with beautiful prints, luxurious fabrics and dazzling details.

“We look forward to a new, fresh season with this exciting swimwear collection at Lindex. Details and silhouettes are eye catching and makes woman feel confident when dressing for a day on the beach, so we think our customers will appreciate this collection”, says Inger Lundqvist, Design- & Buying manager for Lindex lingerie.

The Very Victoria Silvstedt by MarieMeili swimwear collection will be available online at lindex.com and in stores in Estonia, Latvia, Lithuania and Russia. The collection will be launched in two parts, the first launch in week 6 and the second in week 11.

Price ranges from 199 to 299 SEK per piece (€22,90 to €34,90).

For high resolution images please visit Lindex Newsroom.

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Lindex is one of Europe's leading fashion chains, with more than 470 stores in 16 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, kids' wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com

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