LINK Mobility and Selligent Marketing Cloud take the next step in the omnichannel experience by integrating the RCS (SMS 2.0) channel into their platform
Oslo, Norway – 27 January 2022 LINK Mobility, a specialist in mobile messaging and CPaaS (Communication Platform as a Service) solutions and services, continues to deploy RCS in France by partnering with Selligent Marketing Cloud, an advanced SaaS omnichannel marketing platform. With this partnership, Selligent becomes one of the first marketing automation platforms in Europe to make the RCS channel, the new generation of multimedia SMS, available to its customers.
Referred to as the successor of SMS or SMS 2.0, Rich Communication Services (RCS) refers to a message, available in the Android SMS messaging application, with enriched features, such as images, carousels, videos, maps, and call to action buttons. The rich feature set enriches the customer experience allowing brands to engage in conversations with their customers. RCS campaigns can provide an ROI (open rates, engagement scores, click rates) increase of +400% when compared to the same campaign on other channels.
Combined with Selligent's advanced personalization capabilities, and integrated into an omnichannel strategy, RCS provides a powerful communications channel for marketing and transactional messaging. Example use-cases include showcasing product catalogues, presenting new products, and making appointments or confirming orders and deliveries.
Through this synergy with LINK Mobility, Selligent opens new communication opportunities for brands and marketers.
“As we are always listening to our customers, we are delighted to be able to offer RCS technology in our platform. This integration is part of Selligent's innovative approach to enable our platform users to better meet consumer expectations for interactivity and immediacy,” says Alexei Kounine - VP of Product Management & Innovation at Selligent.
"As a leading CPaaS player in the French market, RCS (often called SMS 2.0) is at the heart of our omnichannel strategy. Thanks to this technology integrated within our platform connected to Selligent Marketing Cloud via a dedicated plug-in, LINK strengthens the performance of companies' communication tools by enabling them to enrich the customer experience for consumers," says Benoit Bole, COO LINK Mobility France.
LINK Mobility Group
press@linkmobility.com
About LINK Mobility
LINK is a global provider of mobile messaging and Communications Platform as a Service (CPaaS) solutions for increased engagement. The company serves enterprise, SME, and government customers. LINK offers a wide range of innovative and scalable mobile solutions, creating valuable digital convergence between businesses and customers, governments and citizens, platforms, and users. LINK has 47,000 customer accounts globally and exchanges more than 10 billion messages a year. LINK is listed on the Oslo Stock Exchange under the ticker LINK. For more information about LINK, please see www.linkmobility.com. Follow LINK Mobility on LinkedIn.
About Selligent
Selligent Marketing Cloud, a CM Group brand, is an advanced cloud platform specializing in omnichannel marketing and customer experience. Its innovative technology, including native AI capabilities, provides brands with real-time data to deliver personalized content and drive consumer engagement across all channels. Selligent Marketing Cloud's goal is to take personalized marketing to the next level with the help of its many offices in Europe and the United States and a global network of partners.)
More information: http://www.selligent.com/fr
