LINK Mobility Group ASA acquires Responsfabrikken

Referring to the public announcement of signed LoI 17 March 2016.

LINK Mobilty Group ASA (LINK) acquires all shares in Denmark’s leading provider of mobile marketing and digital solutions, Responsfabrikken A/S.

LINK is the leading B2C mobile messaging provider in Scandinavia and in the Baltics. Through the acquisition of Responsfabrikken, LINK is strengthening its position as a major consolidator in the fast growing global market for mobile messaging and services.

By combining the technical resources and services of the companies, LINK will strengthen its capacity of developing world class mobile messaging services, digital solutions and mobile intelligence services to its 6 000 customers across the Scandinavian and Baltic Markets.

"LINK Mobility and Responsfabrikken is a perfect match, and consolidates our strong position as the leading mobile messaging, digital solutions and marketing intelligence provider in the Danish Market, with more than 50% market share. The timing could not be better. The companies experience strong demand for innovative and attractive mobile digital solutions. The whole world is going mobile and we will be the perfect company helping all leading businesses with their mobilizing strategies. Responsfabrikken with its strong suite of attractive mobile solutions will also strengthen LINK Mobility in Norway, Sweden and the Baltics" says Arild E. Hustad, CEO LINK Mobility Group ASA.

"I am very pleased with the fact that we are now going to team up with LINK Mobility. There is no doubt in my mind that the strategic match between Responsfabrikken and LINK Mobility is extremely good. Together we will be a very strong Pan Nordic provider of mobile marketing solutions for our current and future clients - a potential that we would be excited to develop together with LINK Mobility. Furthermore, there are significant product synergies between the companies which makes this match more or less perfect" says Michael Grindsted CEO Responsfabrikken.

The enterprise value of the transaction is DKK 50 million on a cash and debt free basis, and will be settled as follows:

• 1/3 paid in cash at closing 29 June 2016
• 1/3 in shares in LINK Mobility Group ASA based on the share value at Oslo Stock Exchange as of 17 March 2016, NOK 52 per share
• 1/3 in sellers' credit to be paid 36 months after closing. The sellers' credit will bear an interest of 5 percent p.a., to be calculated and paid quarterly

In 2015 Responsfabrikken reported a revenue of DKK 28.7 million and an adjusted EBITDA of DKK 9.3 million. The company is located in Copenhagen and has a total of 22 highly skilled employees.

The transaction will be closed on 29 June 2016.

LINK Mobility is the leading provider of B2C mobile messaging and mobile services in the Scandinavian and Baltic markets. LINK Mobility has a headquarter in Oslo, and has offices in Oslo, Bergen, Stockholm, Malmö, Kolding, Riga and Tallinn. LINK Mobility has during the last years experienced stellar growth in terms of both revenue and profits. In 2015 LINK Mobility reported revenues of NOK 361.4 million and adjusted EBITDA of NOK 50.0 million.

For further information, please contact:

Arild E. Hustad, CEO
LINK Mobility Group ASA
arild.hustad@linkmobility.com
Mob: +47 95241930
Havnelageret - Langkaia 2, NO-0150 Oslo, Norway

OR

IR Contact Siw Ødegaard, CFO
LINK Mobility Group ASA
Siw.odegaard@linkmobility.com
Mob: 47 95 75 98 48
Havnelageret - Langkaia 2, NO-0150 Oslo, Norway