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  • Cengage Asia launches 3 new books covering the history and opening up of the People’s Republic of China and the country’s publishing industry

Cengage Asia launches 3 new books covering the history and opening up of the People’s Republic of China and the country’s publishing industry

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China is the focus on stand L455 where Cengage Asia will be launching 3 important new books covering the history and opening up of the People’s Republic of China and the country’s publishing industry. 

New titles to be launched at The London Book Fair  include Thirty Years of Opening Up in China, by series editor Jiang Xiao-juan, the incumbent executive vice director of the Research Office of the State Council, responsible for research into China’s macro economy, foreign trade, education, science and technology and public health; The Annals of the People’s Republic of China, a series of e-books now available on the Chinese Gale Virtual Reference Library (GVRL) platform offering a rich and comprehensive resource for anyone researching the history of the People’s Republic of China; and China Book Publishing – The Official Industry Report, (Third Edition).

Journalists are cordially invited to attend the official launches of these books, which are taking place  in The Richmond Room, The Piccadilly Room, and The Hampton Room at The London Book Fair – if you would like to attend please contact Leni Vu on 0208 339 7440 email leni.vu@livewirepr.com  or Richenda Wood on 07941 125580 richenda.wood@livewirepr.com

Thirty Years of Opening Up in China (ISBN-10: 9814384135  ISBN-13: 9789814384131)

The reform and opening up initiated in the late 1970s enabled China to free herself from the chaos caused by the decade-long Cultural Revolution and enter a period of sustained and rapid economic development, resulting in a remarkable improvement in the people’s standards of living, the significant enhancement of the country’s overall national strength, and an increasingly important position in the international community.

Thirty Years of Opening Up in China aims to sum up the experience of the reform and opening up from 1978 to 2008 and probe into the way that social development, socialist building and governance are carried out in the country. This book is designed to help readers gain an insight into the concept of “building socialism with Chinese characteristics” in connection with the Communist Party of China’s basic theories, line, programme and experience. The official launch will take place at 1.00 pm Tuesday 17th April, Richmond Room, The London Book Fair.

 The Annals of the People’s Republic of China – ebook on the Chinese Gale Virtual Reference Library (GVRL) platform

Offering a rich and comprehensive resource for anyone researching the history of the People’s Republic of China, this series has been put together by a team of historians and researchers from the Institute of Contemporary China Studies (ICCS). The ICCS operates under the Chinese Academy of Social Sciences and is devoted to the research, compilation and publishing of books on the history of the People’s Republic of China.  The print edition is published by the Contemporary China Press, a highly respected publisher of history titles. This launch is for the ebook edition, and the ebooks will sit on the Chinese Gale Virtual Reference Library platform. The Chinese Gale Virtual Reference Library platform carries reference materials in Chinese and offers full search and cross-search functionality. The official launch of this publication featuring Guest of Honour Mr. Wu Shulin, the Vice Minister of the General Administration of Press and Publication (GAPP), People’s Republic of China, is scheduled to take place at 5pm on Tuesday 17th April, Piccadilly Room, London Book Fair

China Book Publishing – The Official Industry Report (Third Edition) (ISBN: 9789814392907)

China Book Publishing: The Official Industry Report (Third Edition) is a revised and expanded edition of China Book Publishing: The Official Industry Report (Second Edition) published in 2009. With a new chapter dedicated to the analysis of China’s publishing groups, the book aims to paint a general picture of the nation’s book publishing industry covering the external environment, overall industry analysis, press-based performance, book classification and categorization, import and export, copyright trade, institutional reform, mergers and acquisitions, and corporatization-oriented restructuring.

The official launch will take place at 1pm on Monday 16 April, Hampton Room, The London Book Fair, Earls Court

Commenting on the London Book Fair, Mr. Tan Tat Chu, President, Asia-Pacific Group, Cengage Learning, said, “This is the first time that our Asian division has exhibited at The London Book Fair. For the past ten years we have a publishing programme that focussed firmly on China-related and Chinese Language Teaching titles in a drive to bring such content to the international markets. This year, the Book Fair’s China Market Focus makes the event an opportune platform for us to showcase our titles.”

About Cengage Asia

Cengage Asia’s mission is to be the most respected and innovative source of teaching, learning and research solutions for the academic, professional and library markets worldwide.

It delivers state-of-the-art, tailored learning solutions for individuals, institutions, businesses and organizations in a traditional or virtual learning environment and helps people and organizations find learning solutions, learn, and measure their performance.

The London Book Fair - Celebrating 9 years of Market Focus on China

The London Book Fair Market Focus initiative aims to showcase major new markets and provide a platform for UK and international publishers to liaise with their foreign counterparts, and seek out and capitalise on new business partnerships.

In 2012 China Market Focus and the associated cultural programme will place a spotlight on contemporary Chinese authors and China as an important publishing arena.

Over 180 publishers will come from China as part of the professional programme, alongside 21 Chinese authors, in partnership with the British Council which has been the organiser’s Market Focus strategic partner for the last five years.

This year marks the largest Market Focus programme of events since the LBF launched the initiative in 2004 with the specific aim of building publishing relations between major emerging markets and the rest of this world. In previous years the programme included Mexico, the Arab World, India, South Africa and Russia amongst others.

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