Influence of the Corona Pandemic on E-Commerce
Since the Corona pandemic began and shops were closed, retail has shifted to the Internet. Since the beginning of the pandemic, the loadbee platform for product content has been injecting as many product descriptions into webshops as normally only on Black Friday - and that for weeks. Since loadbee only injects product descriptions when a customer opens a product detail page, one thing is certain: the digitalisation of shopping has experienced a turbo effect due to the pandemic.
This is how the data comes about:
loadbee automatically displays product descriptions from manufacturers on retailer sites when an online customer calls up a product detail page. The allocation is done via the GTIN (EAN, ISBN etc.). With loadbee it’s possible to present product images, texts, videos, data sheets, 3D content etc. loaded by the manufacturer onto the loadbee platform in the design and layout of the brand on the product detail pages of the connected shops. Each distribution of product information (content-syndication)is anonymously registered on the loadbee server. The graphic shows (indexed) how often loadbee has presented multimedia product descriptions of brand manufacturers in the online shops of its retailers since the beginning of the year.
Will retail remain on the Internet?
In order to buy online, consumers who have so far primarily made stationary purchases must first overcome the access barriers to online shopping - such as payment procedures and learning the online purchasing processes. Once they have mastered this, they will certainly appreciate the convenience, greater product variety and time savings. And: they will not completely return to stationary retail. This can be seen across all sectors in the continuous growth of the online share of total sales. This is precisely where the opportunities and challenges lie for all those who sell online.
Smart sales concepts must be developed
"Of course, the online share will not remain at this level when the shops reopen, but we must assume that many consumers, who have so far only made stationary purchases, will now overcome the access barriers to e-commerce and in future make some of their purchases online," says Klaus Wartlik, managing director of loadbee GmbH. "It is therefore essential for brands and retailers to develop smart online sales concepts."
58 percent of customers leave web shops due to lack of product information
A study by iAdvize has shown, 58 percent of online shoppers abandon their purchase due to lack of product information (iAdvize, 2019). Therefore, emotionally appealing, convincing and detailed product information such as pictures, movies or 3D representations are crucial to help customers make their purchase decision.
With loadbee, better product information is automatically brought to the web shops
The Stuttgart-based technology company loadbee helps online shops and brands to better present products online. With loadbee, manufacturers and online retailers can integrate comprehensive and meaningful product information into web shops - in addition to the information already available from retailers.
Quick and easy for brands and retailers
The integration of loadbee in online shops is a simple copy/paste activity. As soon as the online retailer has integrated the loadbee pixel (code snippet) and the brand has automatically loaded its product information onto the loadbee platform, brands and retailers can offer their customers a better shopping experience with full product information.
Proven: 25 percent more sales with loadbeeloadbee partners such as BSH Hausgeräte GmbH (formerly BSH Bosch and Siemens Hausgeräte GmbH) have increased their conversion rate by up to 25 percent. With loadbee, retailers supplement their own content with informative and emotionally appealing product content from more than 300 brands that already work with loadbee.
With loadbee, more than 300 brand manufacturers reach over a million customers every day on the product detail pages of more than 1,300 online shops. In this way the brand manufacturers supplement the product information of the online retailers across all industries in more than 40 countries. Comparative tests have proven that loadbee usage generates 25 percent more sales. loadbee was founded in 2013 in Stuttgart, Germany.
Contact for manufacturers:
Phone: +49 711 914 017 46
e-mail: brands@loadbee.com
Contact for retailers:
Phone: +49 711 914 017 56
e-mail: retailers@loadbee.com
Press contact:
Carmen Renz
Phone: +49 170 7068 633
e-mail: press@loadbee.com
loadbee GmbH
Nikolaus-Otto-Strasse 13
70771 Leinfelden-Echterdingen
