Better Product Information in the Automotive Industry: Product content platform proves itself internationally
The Automotive (AM) business unit of the high-tech photonics company Osram aims to provide its customers with the most detailed information possible on the installation, functionality, and advantages of its products across all online retailers. To achieve this, Osram AM is working with the product content platform loadbee. This lets the manufacturer ensure that all relevant product information on associated retailers’ product pages is quickly adapted and immediately visible in its current version at all connected retailers.The more complex the product, the more detail is needed when
· Store Closures: E-Commerce Replaces Brick-and-Mortar Shops · High-quality product information is vital for retailers: Online shops and manufacturers ofbrand-name products need to provide their customers with relevant product information sothat they can make well-informed purchase decisions.Now that most retailers have been forced to close their doors due to the coronavirus pandemic, commerce is going digital faster than ever. But studies show that 58% of online shoppers abandon their purchases due to lack of product information (iAdvize, 2019). It is difficult to translate in-person
· Store Closures: E-Commerce Replaces Brick-and-Mortar Shops · High-quality product information is vital for retailers: Online shops and manufacturers of brand-name products need to provide their customers with relevant product information so that they can make well-informed purchase decisions.Stuttgart, April 8, 2020. Now that most retailers in Germany have been forced to close their doors due to the coronavirus pandemic, commerce is going digital faster than ever. But studies show that 58% of online shoppers abandon their purchases due to lack of product information (iAdvize, 2019). It
