NewNet offer solution to Ofcom concerns of misleading advertising on broadband speed

Specialist providers delivering a bespoke solution can make more accurate assessments and deliver on their promises.

Communications Provider NewNet has suggested that specialist providers can offer the solution to the current concerns raised by Ofcom that Britons are not getting the broadband services they are being sold. Providers such as NewNet are much more committed to delivering a bespoke service with sophisticated network and bandwidth management which is based on the individual needs of the customer. It is this personalised approach which will ensure that customers receive exactly what they’ve been promised. Sales Director Paul Schneider said: “The fact is that the larger providers are promoting the highest speeds based on their volume and capacity as major players, but this is not always an accurate assessment - the speeds are dramatically affected by usage and location. We always provide each client with an individual assessment of the broadband speeds which takes into account their location and requirements and gives them a reality check in comparison to the “fast and unlimited” promises which are so prevalent in the advertising we all see. The broadband industry is maturing, and we believe that as that happens, it will be viewed by individuals and businesses as a utility, and as such the priority will be on delivering high quality customer service. This means keeping promises, and this is where specialist providers can provide a model for the industry; we’ve been working on delivering a made-to-measure service and this approach ensures that customers are not misled in their expectations.” NewNet also provide their customers with a range of resources with which to check the quality of any proposed broadband provision, and advise consumers to dig deeper than surface claims to gain an accurate reflection of the broadband they are purchasing. - Ends 280 Words

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