MALE ESSENTIALS DELIVERY SERVICE OFFERS 20% DISCOUNT ON ALL BOXES GOING TO BFPO ADDRESSES FOR THE ARMED FORCES
The UK’s first male grooming and essentials subscription service – Men Are Useless (www.menareuseless.com) – has launched a new service to send toiletries and other essentials to overseas forces through BFPO addresses at a 20% discount to the list price.
The UK’s first male grooming subscription service – Men Are Useless www.menareuseless.com – has launched a new service to send toiletries and other essentials to overseas forces through BFPO addresses.
Menareuseless.com, which delivers a monthly, letter-boxed sized, high quality pack of toiletry products, will now send unbranded boxes to BFPO addresses and will offer a 20%discount on all orders.
Paul Johnson, Men Are Useless founder, said: “The idea behind Men Are Useless is very clear – we’re here to cover the boring, but important, bits of men’s lives. Soon after launch we were approached by forces families asking if we could send to BFPO addresses to give their serving partners a reminder of home.”
The company will also cover all postage charges and is offering to add any little extras that remind serving personnel of home might like to remind your man of home.
Johnson adds: “In Europe our brand name signifies men’s lack of interest in going to the shops for toiletries. However, we’ll be dropping the name when sending to forces overseas and sending our boxes unbranded. Let’s face it; our guys overseas have more important things on their minds than toiletries but hopefully one of our grooming packs will be very welcome”
Packs start from £14.99 per month and contain everything from shower gel and shampoo through to razors and shave gel. Gift pack subscriptions and one off boxes are also available.
Paul Johnson
Loop PR
01252 725 346
07891 242 476
More details of the service at www.menareuseless.com
The survey, conducted in late November, 2010, questioned 400 men via Survey Monkey.
A 2007 report from the market research firm Mintel found that between 2002 and 2006 the male grooming market in the UK tripled in value to an estimated worth of £781m, and sales of men's body lotions, body toning gels, depilatories and suncare products increased by 77% over the same period.
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